6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: DIY political ads proliferate

About Video Transcript

CNET News Video: DIY political ads proliferate

3:22 /

This presidential election has brought out all sorts of amateur filmmakers who choose the Internet as the main method of distribution for their political videos. CNET's Kara Tsuboi interviews Hooman Khalili, a San Francisco radio personality, about his "Call to action" video and the power of Web sites like YouTube to get out the vote.

[ Music ] ^M00:00:07 >> When you're young, you just think everything's going to be okay. >> What it is is a woman in about the year 2088, 80 years from now, looking back at her life, regressing in age, having tremendous amounts of regret because her and her generation, the Millennial Generation, Generation Y, did not go out and vote. >> Thomica Lilly [assumed spelling] is a San Francisco-based radio personality. >> Alice. >> Hi Hammond. >> Hey. >> And now film maker. He and director Corey Rosen created this non-partisan video as a call to action to get the youth of America to vote. >> Youth have to take advantage of their freedom, their freedom to be allowed to vote, their freedom to have their voice heard. And to sit back and be lazy about that is unacceptable. >> Over the last two elections, 2000, 2004, the numbers have really spiked. They've gone up like 10 percent, 11 percent. So we're just really hoping that this election season, we just continue to see that on the rise, people just getting involved. >> To make the web video, Palm gave the pair twenty thousand dollars as part of its Mobilize the Vote 2008 campaign. A chunk of that cash paid for some high-tech special effects. >> Transformations, both kind of morph effects, and more interesting ways to turn one woman into another woman, whether it be just a close-up of a hand getting younger as you're looking at the hand, or just a close-up of some eyes, and watching some wrinkles go away. >> To attract the eyes of the youth, the video is posted on social networking sites like Facebook linked in, and of course, YouTube. >> You know, you don't have to be a fancy advertising executive on Madison Avenue to have your message heard anymore. You can a be a kid in your bedroom in Daily City and create a video and put it on YouTube and have just as much chance of being heard as any of the big guys. >> Steve Grove, the head of YouTube's news and politics division, says the site has seen an explosion of do-it-yourself political ads popping up this election season. ^M00:02:06 [ Music ] ^M00:02:10 >> A lot of times YouTube is a place where people can say things that aren't being said somewhere else, but that everyone else is thinking. If you look at the most-viewed videos played on YouTube, on any given day you're going to see political videos in the top ten. >> The first political ad to crack the mainstream on YouTube was a mashup of an old Apple commercial criticizing Hilary Clinton and promoting Barack Obama. >> I don't want people who already agree with me. I want honest... >> It really just exploded on line. Millions and millions of views, and the fact that the creator was anonymous, I think, added to the mystic of it all, but it really highlighted this new phenomenon of people creating their own political advertisements. And it really changing the way in which we consume political content and share and communicate political messages with each other. >> We'd love to see 5 million views because then we know that it's not only something that people are enjoying, but they're passing around. >> Starting one month before Election Day, YouTube will be doing it's part to help get out the vote. A handful of featured political videos on the sites front page will point to a Google map where users can type in their address to find the closest registration location. I'm Kara Tsuboi, CNET.com. ^M00:03:20 [ Music ]

New releases

Rid your Android quick settings menu of oddball toggles
1:17 January 30, 2015
CNET's Dan Graziano shows you how to fix one of the most annoying features in Android 5.0 Lollipop.
Play video
Beats Pill XL: Bigger Bluetooth speaker justifies its premium price
1:25 January 30, 2015
We weren't such big fans of Beats' original Pill, but the company's jumbo-sized model is well designed and performs much better.
Play video
Facebook using beacons to show location 'tips'
2:50 January 30, 2015
Social network's new app feature sends location tips to your feed using GPS, Wi-Fi and Bluetooth beacons. Meanwhile, your home Internet...
Play video
Testing out 'Insane Mode' in the Tesla P85D, Ep. 190
4:28 January 30, 2015
This week we get all nostalgic with the Prynt smartphone case that makes your iPhone work like a Polaroid camera, we learn some scary...
Play video
Nvidia G-Sync is a smooth move for PC games
3:01 January 30, 2015
The right graphics card and G-Sync monitor can make games look better.
Play video
2015 Honda Fit EX-L
5:12 January 30, 2015
The third-generation Fit no longer looks like the cheapest way to build a car. Brian Cooley takes it for a spin and finds out if its...
Play video
Smartphones to avoid (2015)
3:02 January 30, 2015
There's a dizzying variety of great phones on the market. These aren't them.
Play video
Stream any media to Amazon Echo
1:19 January 30, 2015
Turn an Echo into a Bluetooth speaker with a quick setup.
Play video