This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Tech Culture: Customizing Apple products at Macworld

About Video Transcript

Tech Culture: Customizing Apple products at Macworld

2:30 /

Apple's simple, monochromatic aesthetic leaves a lot of room for customization. CNET News.com's Kara Tsuboi talks to members of the "Me Generation" at San Francisco's Macworld about making their Apple products more about them.

[ Music ] ^M00:00:05 [ Background Music ] >> Kara Tsuboi: Silver box, black rectangle, white cube. After a while, all Apple products begin to look alike. >> Well, my wife has one, and we can't tell them apart. >> Almost all my friends have one as well, so it'd be nice to be able to know that that's mine, 'cause we're all pull them out, and we're -- a dozen of them that all look the same. >> Kara Tsuboi: That's why a number of companies at San Francisco's Macworld this year are offering ways to customize those products. >> We're in an era where people want to do tattoos and customize things and have a lot of fun. So it's -- it's kind of like, you know, a tattoo for your, you know, for your portable device. >> Comes in a pack of four different colors and it peels right off. And you can change without any residue at all. And the screen is crystal clear. >> Now that the markets so saturated, everybody and their brother has one of these iPods. It's -- the market's leaning towards -- more towards customization, personalization. And, you know, this, you know, marketing will fit right in. >> Kara Tsuboi: Toronto-based GelaSkins offers phone, MP3, and laptop adhesive skins with designs ranging from the classic to the bizarre in order to appeal to all customers. >> It's really hard to pin down our demographic. I mean everybody from, you know, little Johnny, who's seven years old, to Grandma has an iPod, too. [ Background Music ] ^M00:01:14 >> Kara Tsuboi: If people born in the 1970s,'80s, or '90s are part of the me generation, and some of Apple's most sought after demographic, then it's no stretch to understand the naming of Apple's iProducts. >> Everything that you can do on a Mac just makes it so hey it's all about me. >> Kara Tsuboi: The trend to customize your Apple products takes it one step further. >> It's kind of like an extension of me. I mean, I look at my computer, my iPhone, everything comes from -- it says Leslie [assumed spelling] on it. >> That's part of Apple's style. That's part of Apple's allure. That's what it is about Apple. It's just -- it works, and for everyone. >> It's about personalization and showing your personality through what you're doing in Mac and things like that, so you might as well put it on the actual hardware as well. >> Maybe it's kind of like bling a little bit, like you've got a pretty nice laptop, and that can be sexy. >> I'd rather have one that's more me. So... >> It goes back to, like, when the first Mac came out in '84, you know? And their slogan back in the day "Think different." >> Kara Tsuboi: Since then, Apple has certainly gotten enough people, the main stream, to think different. But they're all thinking alike. I'm Kara Tsuboi reporting for CNET News.com. ^M00:02:25 [ Music ]

New releases

XCAR Awards 2014: Person of the year
1:41 December 20, 2014
Some incredibly people crossed paths with XCAR in 2014. We look back to see who impressed us most.
Play video
2014 BMW i8 (CNET On Cars, Episode 56)
19:02 December 19, 2014
BMW's i8 is definitely a taste of the future -- but whose? We'll shed some light on MPGe, the benchmark for tomorrow's cars. And we...
Play video
Need a new size? Just tap the mirror
1:55 December 19, 2014
In a place where fashion comes first, tech is coming in at a close second. In major department stores and small boutiques, the dressing...
Play video
Did life forms exist on Mars? Curiosity makes a big find, Ep. 187
4:46 December 19, 2014
It's the last Crave show of 2014. This week, Curiosity makes a huge discovery, the US Navy has a shark drone and American satellites...
Play video
Obama: Sony wrong to pull movie over hackers' threats
2:56 December 19, 2014
President Obama addresses the Sony cyberattack and vows to respond to North Korea. Also, T-Mobile settles cramming lawsuit, and Facebook...
Play video
A cheap activity tracker you will actually want to wear
2:11 December 19, 2014
CNET's Dan Graziano gives you a look at one of the most affordable fitness trackers on the market.
Play video
Embarrassing moments in tech (2014)
2:53 December 19, 2014
The high profile tech of 2014 that aimed for the stars and landed in the gutter.
Play video
Solid tablet design hindered by so-so performance
2:48 December 19, 2014
The Lenovo Yoga Tablet 2 has an excellent ergonomic build, but its performance lacks the same finesse.
Play video