6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Tech Culture: Customizing Apple products at Macworld

About Video Transcript

Tech Culture: Customizing Apple products at Macworld

2:30 /

Apple's simple, monochromatic aesthetic leaves a lot of room for customization. CNET News.com's Kara Tsuboi talks to members of the "Me Generation" at San Francisco's Macworld about making their Apple products more about them.

[ Music ] ^M00:00:05 [ Background Music ] >> Kara Tsuboi: Silver box, black rectangle, white cube. After a while, all Apple products begin to look alike. >> Well, my wife has one, and we can't tell them apart. >> Almost all my friends have one as well, so it'd be nice to be able to know that that's mine, 'cause we're all pull them out, and we're -- a dozen of them that all look the same. >> Kara Tsuboi: That's why a number of companies at San Francisco's Macworld this year are offering ways to customize those products. >> We're in an era where people want to do tattoos and customize things and have a lot of fun. So it's -- it's kind of like, you know, a tattoo for your, you know, for your portable device. >> Comes in a pack of four different colors and it peels right off. And you can change without any residue at all. And the screen is crystal clear. >> Now that the markets so saturated, everybody and their brother has one of these iPods. It's -- the market's leaning towards -- more towards customization, personalization. And, you know, this, you know, marketing will fit right in. >> Kara Tsuboi: Toronto-based GelaSkins offers phone, MP3, and laptop adhesive skins with designs ranging from the classic to the bizarre in order to appeal to all customers. >> It's really hard to pin down our demographic. I mean everybody from, you know, little Johnny, who's seven years old, to Grandma has an iPod, too. [ Background Music ] ^M00:01:14 >> Kara Tsuboi: If people born in the 1970s,'80s, or '90s are part of the me generation, and some of Apple's most sought after demographic, then it's no stretch to understand the naming of Apple's iProducts. >> Everything that you can do on a Mac just makes it so hey it's all about me. >> Kara Tsuboi: The trend to customize your Apple products takes it one step further. >> It's kind of like an extension of me. I mean, I look at my computer, my iPhone, everything comes from -- it says Leslie [assumed spelling] on it. >> That's part of Apple's style. That's part of Apple's allure. That's what it is about Apple. It's just -- it works, and for everyone. >> It's about personalization and showing your personality through what you're doing in Mac and things like that, so you might as well put it on the actual hardware as well. >> Maybe it's kind of like bling a little bit, like you've got a pretty nice laptop, and that can be sexy. >> I'd rather have one that's more me. So... >> It goes back to, like, when the first Mac came out in '84, you know? And their slogan back in the day "Think different." >> Kara Tsuboi: Since then, Apple has certainly gotten enough people, the main stream, to think different. But they're all thinking alike. I'm Kara Tsuboi reporting for CNET News.com. ^M00:02:25 [ Music ]

New releases

The Samsung Chef Collection fridge puts kitchens ahead of the curve
2:24 April 1, 2015
It sure doesn't come cheap, but this massive fridge is a complete stunner.
Play video
Cadillac defines a new era of luxury with tech
1:52 April 1, 2015
At the New York auto show, Cadillac showed its CT6 model, a high-tech take on a large luxury sedan, and serious competition for flagships...
Play video
Fact or fool: Can you tell real news from the jokes?
2:58 April 1, 2015
April Fools' Day is flooded with fake technology stories. But when today's tech is so strange, it's hard to tell the gags from real...
Play video
Apps to help you prepare for Passover
0:59 April 1, 2015
This year, the Jewish holiday Passover begins April 3. The first night of the holiday is traditionally celebrated with a Seder. In...
Play video
How to play Aprils Fools' Pac-Man in Google Maps
1:56 March 31, 2015
Clear all the power pellets in your town with Pac-Man for Google Maps just in time for April Fools Day!
Play video
The Samsung Galaxy S6 gets dropped and dunked
4:25 March 31, 2015
The Galaxy S6 is getting great reviews, but it's also getting tortured. YouTube is rolling out 4K video and eSports will be a big part...
Play video
2015 Chevrolet Trax LS
5:00 March 31, 2015
Chevy's newest SUV and its smallest.
Play video
Jay Z's Tidal music service makes star-studded splash
1:14 March 31, 2015
Alicia Keys joined rap mogul Jay Z, Madonna and other music icons to introduce Tidal, what they call the first artist-owned streaming-music...
Play video