CNET News Video: Brand yourself with a new online reputation
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CNET News Video: Brand yourself with a new online reputation

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It's estimated that 75 percent of human resource departments are required to perform a Google search on job candidates before a hiring decision is made. If that's the case, do you know what turns up when your name is put into the search engine? Are the results accurate or favorable? A new, free service called <a href="http://www.brandyourself.com/">Brand Yourself</a> helps you change or alter what search engines like Google can dig up. CNET's Kara Tsuboi reports.

Called Sibling Rivalry 2.0. I'm gonna look under Trigiani. Mary Trigiani has a friendly competition with her sister who is an author. They're competing to show up higher on the page after you've Google their name. I would sporadically show up above the fold in Google. Sometimes I'd be there, but most of the time I would not because she was dominating. If somebody is just looking up my last name, I'm toast. So the marketing consultant turn to a new website. Brandyourself.com, to change what happens when you type your name into a search engine like Google or Bing. They focus on what do you want to say about yourself. What do you want out there and let us help you do that. Brandyourself is one of the first services that helps individuals not as companies show higher in Google rankings to the use of search engine optimization or SEO. Your ultimate goal is to get as many positive links that you like on that first page if possible, you know. And those things you don't want buried. Patrick Embron in his Seri Q University roommates Peta and Evan Wanson founded the company after Peta apparently lost out on an internship because he has the same name as a drug dealer. The point is everybody should be actively improving their search results because people will look you up. And what they find matters. As for Mary, she's already seen results. If someone searches under Mary Trigiani, it goes to the correct address. It goes to everywhere pretty much that I want to go. And hopefully soon, she'll top billing above her sister. In San Fransisco, I'm Kara Tsuboi, Cnet.com for CBS news.

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