CNET News Video: Brand yourself with a new online reputation1:38 /
It's estimated that 75 percent of human resource departments are required to perform a Google search on job candidates before a hiring decision is made. If that's the case, do you know what turns up when your name is put into the search engine? Are the results accurate or favorable? A new, free service called <a href="http://www.brandyourself.com/">Brand Yourself</a> helps you change or alter what search engines like Google can dig up. CNET's Kara Tsuboi reports.