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First Look: Barnes & Noble Nook Color
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First Look: Barnes & Noble Nook Color

2:31 /

Barnes & Noble has officially introduced the Nook Color, a $249, Android-based color e-reader with a 7-inch screen that will ship on November 19.

-I'm David Carnoy, executive editor with and I'm with the Nook Color lunch and I'm here with Theresa Horner who is the vice president of visual content with Barnes and Noble, and she is gonna give us a quick demo of the new Nook Color. -So, this is a book and basically what I wanna show is how quick the screen changes. We've got some social features on here, so I can tap and hold and I can share and I can do some immediate sharing with my friends who will be there I can recommend or I could share a quote or anything like that, so it really bring social to the book, so into my shelf area, I've got my magazines all cued up, so I'm gonna pull the National Geographic, which is absolutely gorgeous when you see the color. So, this is the single page print. If I turn it like this, I will get a 2-page print and I can page through the magazine just like this. I can also pull a slider bar here and so I can go back and forth and browse to the magazine as though I'm doing it in paper, which kind of a nice feature. And you can see that the color is just gorgeous on the screen. We know you like this new hard button, so what's nice about it is it's actually very tactile. You can push it and it brings right back to the home page and this home screen basically you can put all you most current reading books right here, so they are all ready right at you access, so I can go right into this kids books. Another nice feature of Nook is this beautiful color books that we've got going and right here we have this again a nice page turning experience. You can page through the book just like this. So, the web browser is kind of a nice feature. We've got a sort of a quick access feature here. I can go to B&N and it will pull the B&N review page. So, the extra page is really great because it shows the beginnings of our app marque place. So, we've got Pandora, we've got contacts, we've crosswords. And the gallery actually shows you---- We've got some video load up and the unit shows video. They are really nice features for the social aspect, bring social to reading, to easily share books with your friends and quote with your friends. So, the home screen is great because I could even do things like I can expand it, I can drop them off, and then I can lunch products right from there like I showed. So, it's very nice handy little feature, and there is multiple screens, so if you've a lot going on, you can do it across via 4 screens. Okay, great, thank you. -I'm David Carnoy, and that is a first look at the new Barnes and Noble Nook Color e-reader.

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