6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

CNET News Video: Ballmer: how Windows can capture smartphone middle ground

About Video Transcript

CNET News Video: Ballmer: how Windows can capture smartphone middle ground

1:16 /

The Microsoft CEO talks to venture capitalist and LinkedIn co-founder Reid Hoffman about how Windows can win the middle ground in the smartphone wars, at a Q&A session sponsored by the Churchill Club in Santa Clara, Calif.

-What's the Windows strategy in this? -Well, I think both guys obviously have done a great job and, you know, we need to stake out a position through 2 or 3 different things. Number 1, the ecosystem of Android is a little bit wild, relative, that is from an app compatibility perspective, a malware perspective. It is maybe in a way that's not always in the consumer's best interest. It is uncontrolled. Conversely, the Apple ecosystem looks highly controlled and by the way quite high-priced. The fact that we live in a country where almost every phone is subsidized, you may forget it. I was in Russia last week. We pay 1,000 dollars for an iPhone. You're not gonna sell that many iPhones relatively in Russia. So the question is how do you get the quality, but maybe not at the premium price with a controlled, but maybe not quite as controlled ecosystem and yet how do you allow for some of the lower priced points more affordability, diversity that comes with Android? And I think you could say that's kind of the best of both worlds, and I think that's available to us.

New releases

2015 Alfa Romeo 4C: Anatomy of a mini supercar (CNET On Cars, Episode 60)
18:39 February 27, 2015
Alfa's undistilled little 4C isn't quite like anything else on the market, a look at the little-known bible that rules all cars in...
Play video
2015 Mercedes-Benz GLA 250
4:07 February 27, 2015
Can Mercedes-Benz convince Americans its tri-star logo belongs on a compact SUV?
Play video
SousVant can sous vide très bien
2:22 February 27, 2015
A fancy cooker with a pleasingly simple appearance, the SousVant makes cooking to temp easy.
Play video
Apple Watch may open cars, says CEO Tim Cook
2:59 February 27, 2015
Tim Cook says he wants the Apple Watch to replace your key fob. Also, we dive into the core problem of #TheDress debate and bid farewell...
Play video
Anova cooks up a smarter sous vide starting point
1:52 February 27, 2015
Better (and cheaper) than the original, the second-gen Anova dials in on sous vide supremacy.
Play video
Best new games for March 2015
2:30 February 27, 2015
What are the hottest new video game releases for March 2015? Jeff Bakalar runs down the most aniticipated games on the Xbox, PlayStation...
Play video
Apple features we don't want in a car
2:45 February 27, 2015
The five worst features Apple will probably include in their rumored Apple Car.
Play video
Skullcandy Hesh 2 Wireless: A $100 over-ear Bluetooth headphone that sounds decent
1:15 February 27, 2015
Skullcandy's Hesh 2 may not be a great wireless headphone, but it's a reasonably good value at $100.
Play video