CNET News Video: Ballmer: how Windows can capture smartphone middle ground
About Video Comments (0 ) Transcript

CNET News Video: Ballmer: how Windows can capture smartphone middle ground

1:16 /

The Microsoft CEO talks to venture capitalist and LinkedIn co-founder Reid Hoffman about how Windows can win the middle ground in the smartphone wars, at a Q&A session sponsored by the Churchill Club in Santa Clara, Calif.

-What's the Windows strategy in this? -Well, I think both guys obviously have done a great job and, you know, we need to stake out a position through 2 or 3 different things. Number 1, the ecosystem of Android is a little bit wild, relative, that is from an app compatibility perspective, a malware perspective. It is maybe in a way that's not always in the consumer's best interest. It is uncontrolled. Conversely, the Apple ecosystem looks highly controlled and by the way quite high-priced. The fact that we live in a country where almost every phone is subsidized, you may forget it. I was in Russia last week. We pay 1,000 dollars for an iPhone. You're not gonna sell that many iPhones relatively in Russia. So the question is how do you get the quality, but maybe not at the premium price with a controlled, but maybe not quite as controlled ecosystem and yet how do you allow for some of the lower priced points more affordability, diversity that comes with Android? And I think you could say that's kind of the best of both worlds, and I think that's available to us.

New releases

Memorize these Fire Phone gest...
2:01 July 28, 2014
Tilt and swivel your way around the Amazon Fire Phone with a few handy gestures.
Play video
Tomorrow Daily 025: Our Comic-Con...
23:14 July 28, 2014
Ashley and Rich tackle all the best news that came from San Diego Comic-Con this past weekend, including the...
Play video
Exploring with tech outdoors
12:21 July 28, 2014
This week The Fix takes fitness to a whole new level with the help of our smartphones. Try golfing, biking,...
Play video
PS2: Gaming's greatest sequel
3:46 July 28, 2014
How do you build the most popular games console ever? CNET explains the magic behind Sony's PlayStation 2...
Play video
Give yourself a helping hand with...
6:28 July 25, 2014
When you wish you had an extra pair of hands, two extra robot fingers could be enough. Also, the "holy grail...
Play video
Nokia Treasure Tag tracks your...
1:30 July 25, 2014
If you're constantly misplacing your things -- or are worried you might -- this Bluetooth tracker for iOS,...
Play video
GE's Advantium wall oven combo...
1:34 July 25, 2014
Equipped with a super-charged microwave that browns as well as bakes, the two-drawer Advantium wall oven combo...
Play video
Disable the Fire Phone's 3D fe...
0:55 July 25, 2014
Dynamic Perspective can quickly become more annoying than useful. Here's how to disable it.
Play video
 

Video discussion

Conversation powered by Livefyre