This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.
CNET News Video: Ballmer: how Windows can capture smartphone middle ground
About Video Comments (0 ) Transcript

CNET News Video: Ballmer: how Windows can capture smartphone middle ground

1:16 /

The Microsoft CEO talks to venture capitalist and LinkedIn co-founder Reid Hoffman about how Windows can win the middle ground in the smartphone wars, at a Q&A session sponsored by the Churchill Club in Santa Clara, Calif.

-What's the Windows strategy in this? -Well, I think both guys obviously have done a great job and, you know, we need to stake out a position through 2 or 3 different things. Number 1, the ecosystem of Android is a little bit wild, relative, that is from an app compatibility perspective, a malware perspective. It is maybe in a way that's not always in the consumer's best interest. It is uncontrolled. Conversely, the Apple ecosystem looks highly controlled and by the way quite high-priced. The fact that we live in a country where almost every phone is subsidized, you may forget it. I was in Russia last week. We pay 1,000 dollars for an iPhone. You're not gonna sell that many iPhones relatively in Russia. So the question is how do you get the quality, but maybe not at the premium price with a controlled, but maybe not quite as controlled ecosystem and yet how do you allow for some of the lower priced points more affordability, diversity that comes with Android? And I think you could say that's kind of the best of both worlds, and I think that's available to us.

New releases

The 404 Show 1,541: Look away from...
37:36 August 22, 2014
Steve "Sphere" Guttenberg is back on the show today for a discussion about why he thinks technology is making...
Play video
2014 Toyota Highlander Hybrid
9:18 August 22, 2014
Is the 2014 Toyota Highlander Hybrid just a big Prius or much more? Brian Cooley drives the sleek new SUV...
Play video
Toughest smartphones
2:56 August 22, 2014
Need a phone that can take a beating? Here are five smartphones that can take anything you can throw at t...
Play video
Logitech's Bemo an oddball video...
1:32 August 22, 2014
One-button video capture matched with a nice viewing and editing app adds up to a fun little camcorder if...
Play video
How the iPhone, Android, and Facebook...
39:39 August 22, 2014
We celebrate 400 episodes with a look at the iPhone, Android, Facebook and the technology that's changed your...
Play video
Back-to-school tech discounts
1:02 August 22, 2014
School supplies no longer mean some pencils and erasers. Expensive gadgets like laptops and tablets have stepped...
Play video
All the latest iPhone 6 rumors
6:34 August 21, 2014
A reversible lightning cable, faster LTE, an NFC chip and more are the latest rumors surrounding the iPhone...
Play video
Tomorrow Daily 040: Netflix on...
23:10 August 21, 2014
On today's show, Netflix works with Oculus Rift, scientists create cyborg-like moths, and two Minecraft players...
Play video
 

Video discussion

Conversation powered by Livefyre