This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.
CNET News Video: Ballmer: how Windows can capture smartphone middle ground
About Video Comments (0 ) Transcript

CNET News Video: Ballmer: how Windows can capture smartphone middle ground

1:16 /

The Microsoft CEO talks to venture capitalist and LinkedIn co-founder Reid Hoffman about how Windows can win the middle ground in the smartphone wars, at a Q&A session sponsored by the Churchill Club in Santa Clara, Calif.

-What's the Windows strategy in this? -Well, I think both guys obviously have done a great job and, you know, we need to stake out a position through 2 or 3 different things. Number 1, the ecosystem of Android is a little bit wild, relative, that is from an app compatibility perspective, a malware perspective. It is maybe in a way that's not always in the consumer's best interest. It is uncontrolled. Conversely, the Apple ecosystem looks highly controlled and by the way quite high-priced. The fact that we live in a country where almost every phone is subsidized, you may forget it. I was in Russia last week. We pay 1,000 dollars for an iPhone. You're not gonna sell that many iPhones relatively in Russia. So the question is how do you get the quality, but maybe not at the premium price with a controlled, but maybe not quite as controlled ecosystem and yet how do you allow for some of the lower priced points more affordability, diversity that comes with Android? And I think you could say that's kind of the best of both worlds, and I think that's available to us.

New releases

Tomorrow Daily 051: Microsoft buys...
21:19 September 15, 2014
On today's show, Rich and Ashley discuss a jetpack that helps you run a 4-minute mile, a tiny radio the size...
Play video
On the road: 2015 Chrysler 200...
8:02 September 15, 2014
When the Chrysler 200 first came along, it was a warmed over Sebring and results were tepid. But the new 2015...
Play video
Top 5: Things we value most in...
2:52 September 15, 2014
With so many choices and features in the center head unit, what do we really value? Brian Cooley tells you...
Play video
Check out library books on any...
2:15 September 15, 2014
Many libraries now support e-books. Find out how to check out library books and get them sent directly to...
Play video
Car Tech 101: How to get TV in...
3:15 September 15, 2014
Brian Cooley tells you about emerging technologies that could make watching TV in your car a reality.
Play video
Smarter driver: How fast are the...
2:11 September 15, 2014
Some states have much faster speed limits -- and real driving speeds -- than others. Is there a correlation...
Play video
Digital Storm Krypton offers the...
1:59 September 15, 2014
This is a massive 17-inch gaming laptop that's nearly a clone of other, more expensive, systems.
Play video
Bunn's Velocity brewer makes delicious...
2:33 September 15, 2014
$170 is a lot to spend on a coffee maker but the Bunn Velocity Brew BT earns its keep by whipping up 10-cup...
Play video