This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.
CNET News Video: Ballmer: how Windows can capture smartphone middle ground
About Video Comments (0 ) Transcript

CNET News Video: Ballmer: how Windows can capture smartphone middle ground

1:16 /

The Microsoft CEO talks to venture capitalist and LinkedIn co-founder Reid Hoffman about how Windows can win the middle ground in the smartphone wars, at a Q&A session sponsored by the Churchill Club in Santa Clara, Calif.

-What's the Windows strategy in this? -Well, I think both guys obviously have done a great job and, you know, we need to stake out a position through 2 or 3 different things. Number 1, the ecosystem of Android is a little bit wild, relative, that is from an app compatibility perspective, a malware perspective. It is maybe in a way that's not always in the consumer's best interest. It is uncontrolled. Conversely, the Apple ecosystem looks highly controlled and by the way quite high-priced. The fact that we live in a country where almost every phone is subsidized, you may forget it. I was in Russia last week. We pay 1,000 dollars for an iPhone. You're not gonna sell that many iPhones relatively in Russia. So the question is how do you get the quality, but maybe not at the premium price with a controlled, but maybe not quite as controlled ecosystem and yet how do you allow for some of the lower priced points more affordability, diversity that comes with Android? And I think you could say that's kind of the best of both worlds, and I think that's available to us.

New releases

iOS 8 gives Find My iPhone a b...
1:02 September 17, 2014
Two key features in iOS 8 increase the chances you'll reclaim your misplaced iOS device.
Play video
Amazon's new Kindle and Facebook's...
2:52 September 17, 2014
The Kindle Voyage e-reader leaks early on Amazon, and Facebook reportedly works on an app called Moments....
Play video
Ask the Experts: iPhone Overti...
33:47 September 17, 2014
In a special Ask the Experts: iPhone Overtime edition, CNET's Jeff Bakalar sits down with Scott Stein to answer...
Play video
Improving your images
1:29 September 17, 2014
Searching for photos gets much easier in iOS 8 and the camera app helps you take better pictures.
Play video
iOS 8 brings tons of small ref...
2:47 September 17, 2014
From better ways to search photos to new features in messaging, iOS 8 is packed with ways to make your life...
Play video
Type faster with the iOS 8 key...
0:54 September 17, 2014
The new iOS 8 keyboard predicts your next words while typing and even accounts for the people you're talking...
Play video
The T-Mobile CellSpot is an award-winning...
3:34 September 17, 2014
CNET editor Dong Ngo tried and failed miserably to sound better using the T-Mobile Personal CellSpot with...
Play video
Getting blitzed on football te...
1:03 September 17, 2014
Along with September comes gridiron season. Whether you're following your favorite pro team or your alma mater,...
Play video