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CNET News Video: Author Walter Isaacson on Jobs' leadership
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CNET News Video: Author Walter Isaacson on Jobs' leadership

2:48 /

Author Walter Isaacson discusses Steve Jobs' appreciation for creativity and technology as well as his brutal leadership style.

-The key to Steve Jobs' genius, I think, is the marriage of creativity with science. He loves to say that when he was a kid he loved the liberal arts, but then he became electronics geek. If you look at the people in the world today, some are great at technology like Bill Gates, some are great at the arts, whether it's, you know, Bono or the Beatles, but Steve Jobs could appreciate both camps, and that is what makes a great 21st century company, but likely a 21st century economy, is being creative, but also connecting it to the science. Steve Jobs can be really brutal to the people he works with. He can really push them, and some people break under the pressure, but if you really able to stand up to him, he loves it. They've given award to the person who stands up best to Steve Jobs that started back in the old Macintosh days in the early 80s. So, he can be very, very demanding, but he loves it when people stand up to him. I think Steve Jobs admires people who have great creativity and have a spiritual aura to that, you know, Gandhi, the Maharaji who was his spiritual leader when he took up Zen Buddhism, but also Einstein and then people how were great technologist and artist such as Edison and Ford. If you look at to think different at, he picked out everyone of those, that Picasso picture, that John Lennon picture, Bobby Kennedy. He wanted to show how his heroes were and that's what distinguished to think different at. -In the late 70s and early 80s, a lot of strands came together in California. You had the hippie movement, you had the free speech movement, but you also had self-awareness and spirituality and [unk] and Zen Buddhism. You also had the computer culture, the wire hot, the electronic geeks, the phone freakers and stuff like that. They tended not to get along too well until the early 80s when people like Steve Jobs came from both camps, love reading the whole earth catalogue, but also love reading popular electronics, and figuring that out. I think that's where Apple comes from is that mixed of [unk] culture and technology.

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