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CES 2013: At CES, Sony boasts 4K TVs and content
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CES 2013: At CES, Sony boasts 4K TVs and content

3:37 /

At CES 2013 in Las Vegas, Sony unveils new Bravia 55-inch and 65-inch 4K TVs and discusses plans to produce 4K content for the new TVs.

I'm tremendously excited to be able to show you two new additions where we bringing to the 4K Bravia line this break; a 55-inch and a 65-inch model that will deliver a stunning 4K viewing experience at a more accessible price range. The stunning picture, it's just simply breath-taking. Well, these TV has combined gorgeous design with Sony's industry-leading picture technologies and for the first time incorporate our magnetic fluid speakers to reproduce detail and highly accurate yet powerful sound. By expanding our 4K TV lineup with the addition of these two models, we are bringing the 4K viewing experience to an even wider audience. And these TVs are not build just for native 4K content. All of your content benefits from our 4K x-reality pro up scaling technology. 2K contents such as blu-ray disc and broadcast TV transformed into simply, amazing visual and audio experiences. The sets of [unk] deliver exceptional HD, 3D and internet content as well. I'm very proud to announce the launch of the world's first 4K video distribution service here in the US this summer where we will offer native 4K movie content to the home. The world's first service will allow owners of our 4K TVs to download and enjoy native 4K movies created by Sony pictures and other 4K content companies. Here's a quick look at Sony's 4K world. We know what content should look like and we're at the forefront of creating content as well. In building on our renowned professional equipment expertise together with the wealth of knowledge we have in both 4K content creation and home entertainment we're leading the adoption of 4K content in Cinema, home entertainment and also in broadcast. And on the theatrical front, After-Earth and epic sci-fi starring Will Smith and directed by film devotee M. Night Shyamalan. Now Shyamalan who was once known for saying that he would never shooting digital, captured his vision on Sony's acclaimed F65 professional camera which was designed from the ground up to support resolutions of 4K and higher. And there's more on the roster to follow including the upcoming film Elysium starring Matt Damon and Jodie Foster and Oblivion starring Tom Cruise.

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