First Look: Amazon Kindle Fire unveiling
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First Look: Amazon Kindle Fire unveiling

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Amazon's first color tablet, the Kindle Fire, boasts a 7-inch color LCD screen and 30-day free trial of Amazon Prime. It ships on November 15, 2011 for $199.

I'm David Carnoy and I'm here at the Amazon Event here in New York City where Amazon has introduced a new $199 Android tablet, the Amazon Kindle Fire. It doesn't necessarily look like an Android tablet on the surface. It's got a nice meaningless simple interface to it that really attempts to tie on all of Amazon services that includes a Kindle E-books, video, mp3 audio, and Amazon's Cloud Drive. The one shortcoming to the device is that it comes with only 8-gigabytes of memory and it has no expansion slot for more memory. Amazon, however, is telling the fact that you really gonna only store a little bit of content on the device and then delete it and get stuff from their Cloud. The tablet comes in only one color, black, and it weighs 14.6-ounces. Amazon wasn't giving a whole of lot specifics on the battery life but I heard from one rep here that it was about seven hours under a worst case scenario where you're playing video. So, okay batter life similar to the Nook Color. It has a dual core processor. It seems zippy when we saw the demos here. Amazon wasn't letting anybody handle the device. There are a couple of other key features that Amazon is taunting. It's the new Silk browser. It's a mobile browser that supposed to be a better mobile browser with caching that allows pages to load faster. There are some talk that even be able to predict where you were gonna surf. For instance, if you went to the New York Times website and you ended up going to the front page and it knew that you're going to the business section a lot, it would preload the business section for you. The other feature that Amazon was taunting is that Whisper Sync and now like is available for e-books now like it is on other Kindle devices but it's also available for video and audio. So, everything syncs wirelessly with this device similar to what's gonna happen when iOS 5 comes out with Apple. Unfortunately, you cannot get this today. This won't be out until at November 15th but Amazon is already accepting pre-orders and expecting a lot of people to do those pre-orders and is apparently making millions of these. One of the key headlines here is that this device costs only $199. Amazon was expected to come out with a $249 Android tablet. Coming out at $199, obviously makes this even more attractive. Some people are calling it a Nook Color competitor. Some people are calling it an iPad competitor and obviously for those people who don't want to spend $500 to $600 for an iPad, this becomes a nice alternative and it's also smaller and more pocketable. Until then, it looks like on the surface at least Amazon has really put out a froth that a lot of people are gonna want this holiday season. I'm David Carnoy and that's the Amazon Kindle Fire.

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