This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.
First Look: A gorgeous, no-contract number from HTC
About Video Transcript

First Look: A gorgeous, no-contract number from HTC

2:43 /

The HTC One SV's sleek design and fast processor are impressive, but not its call quality or the pictures it takes.

-Hi, this is Brian Bennett for CNET.com, and today we're taking a first look at the HTC One SV. Judging from this phone's attractive colorful design and premium construction, you might think that HTC has rolled another flagship device. Well, guess again. The HTC One SV is available exclusively in the U.S. on cricket wireless for $349.99, but is definitely a midrange handset. Powering the One SV is a zippy 1.2 gigahertz dual-core Snapdragon S4 Plus processor supported by 1 gigabyte of RAM. Sorry, folks, no fancy quad-core processor here. The phone doesn't run the latest Google Android OS either Jelly Bean, but rather Android 4.0 Ice Cream Sandwich. Still, the One SV has plenty of pep to drive its software and the phone feels pretty quick and responsive. HTC also layers its Sense 4 UI on top of Android, which offers tight social media integration plus a few handy interface tweaks. For instance, to name one slick trick, I can use 2 fingers to easily drop widgets and app shortcuts on the home screen of my choice. Just long press an item with 1 hand, then swipe left to right with the other. The real allure of the HTC One SV is its sweet styling. The phone is crafted in gentle curves, supports vibrant red highlights, plus it's very thin. Despite its trim and pocketable size, the phone features a removable 1800 mAh battery and micro SD card, slot 2. Other great features include access to Cricket's 4G LTE data network that is, if you're lucky to live within its coverage area, and the free Muve music download service. With Muve, you can download tunes directly from the cloud to the One SV without paying anything more than your Cricket subscription fee. On the front of the device is a 4.3-inch 800 x 400 pixel LCD screen, a 1.6-megapixel camera above it and capacitive Android buttons bellow, also red. The earpiece has more red accents in the form of dashes embedded within it. On the back is the phone's 5-megapixel camera with LED flash and a battery cover painted in an even more wild shade of crimson. The back uses a soft touch coating as well for a sure grip. With striking looks, premium feel, plus compact and thin size, the HTC One SV is certainly a head-turner. It's also great that it doesn't come with a confining service contract attached, but is it enough smart phone to be a tempting deal? Be sure to check back soon for a full review. I'm Brian Bennett for CNET.com and this has been a first look at the HTC One SV.

New releases

The Armor A60 portable drive can...
2:10 October 24, 2014
CNET editor Dong Ngo did some blah blah talking and then a real-world drop test on the Silicon Power Armor...
Play video
Macan: Meet the very different...
21:47 October 24, 2014
Porsche Macan marks the beginning of several chapters for the carmaker, plus a new list of the safest cheap...
Play video
Help battling robots cause even...
6:03 October 24, 2014
This week on Crave, we take a closer look at the Hendo hoverboard, fly on a Virgin Galactic spaceship, and...
Play video
Bowers & Wilkins C5 Series 2: A...
2:00 October 24, 2014
The C5 Series 2 sounds better than the original and is one top in-ear headphones for less than $200.
Play video
Mr. Coffee gains some smart home...
2:27 October 24, 2014
The $150 Mr. Coffee Optimal Brew Smart brews 10-cups at a time and can be controlled by the Wemo mobile a...
Play video
The Philips 100W Equivalent LED...
1:20 October 24, 2014
We tested this bulb to see if it's a better buy than GE or Cree
Play video
Breaking open iPads, Groupon's...
2:54 October 24, 2014
The iFixit team reveals the secrets inside the new iPads, Groupon mimics Yelp, and Microsoft kills the free...
Play video
Vizio P series: Good and cheap...
2:31 October 24, 2014
The highly anticipated Vizio P series is among the cheapest 4K TVs available and delivers a very good picture,...
Play video