Car Tech Video: 2009 Ford F-150
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Car Tech Video: 2009 Ford F-1501:50 /
The new F-150 is nothing less than the future of Ford Motor Co. We take a first look from the 2008 Detroit auto show.
[ music ] ^M00:00:07 [ background music ] >> Let's see, one, two, three, four years I've been doing videos on cars for CNET, and never have we had an F Series pickup come in the house, for good reason. Not a whole lot to talk about there until now. The high touch, high tech in the cabin is happening with the new F Series, gone one over my shoulder here. What you'll find now available in these trucks is a dramatically different head unit from Ford, with a nice touch screen display, but most importantly a completely better, richer interface for both navigation, as well as something called Sirius Travel Link. That brings in gas prices, movie listings, sports scores, interesting weather overlay map, all of this stuff via a satellite data feed to the head unit. Now going beyond that, you've also got sync built in when you get that upgraded head unit. So that means you can deal with the 911 emergencies by having the vehicle automatically emergency responders if you get into an accident. It also has a vehicle health report technology built in, and of course all the original sync stuff like wirelessly connecting your portable to the head unit for both music playback and hands-free calls. Now for non-truck driving sissy boys like me, check this out. You pull out the step, drop it down, there's your step up. But making it even better, there's your hand hold. Anyone could do this. So a lot of things are going on here that make the F much more than just a workhorse, it now appeals to us tecchies if you equip it richly. That's a good thing for Ford, because as goes this truck may go their corporate future, incredibly important to that company. [ background music ] And so to appeal to more people than just the truck crowd, also the tech crowd is a good move. ^M00:01:45 [ music ]