Tim Cook

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Apple introduces the ultrathin iPad Air 2

It's the thinnest iPad yet, features Touch ID, a new camera, and faster tech under the hood.

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Why iOS 8 is the next step in Apple's master plan

iOS 8 appears to show Apple taking a more relaxed, open approach, but in fact the new software paves the way for even more control. CNET's Adventures in Tech explains how.

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Jony Ive on Tim Cook's Apple: Nothing has changed

In a New York Times profile, Apple's head of design says the values and tones Steve Jobs established are still in place.

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WWDC hints at the next iPhone, iWatch, and Apple TV

It's our reactions to the aftermath of WWDC 14. We'll talk about all the stuff Apple didn't focus on that points directly to the new iPhone, iWatch and Apple TV.

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What to expect at WWDC 14

We'll break everything you can expect to see at Apple's next keynote, but don't be let down if software is the focus. It's going to be a good one. Plus, our MacBook Pro case winners!

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A date with Tim Cook is a bargain in 2014

For the second year in a row, a lunch date with Apple's chief executive is auctioned off for charity.

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Exclusive: Nike fires majority of FuelBand team, will stop making wearable hardware

The sportswear company has decided that only software has a future in Nike’s technology vision. That means cutting the FuelBand, including a slimmer version planned for the fall.

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Is Yahoo angling to replace Google on Apple devices?

Google is the default search engine on Apple's Safari browser for iPhones and iPads. Yahoo CEO Marissa Mayer is trying to change that.

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Apple rolls out 8GB iPhone 5C in many more countries

This lower-storage version of Apple's lower-end smartphone is now available in more than 15 countries altogether, but not in the US.

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Nike FuelBand -- out of gas already?

The sportswear company could be close to ditching its fitness hardware efforts, but don’t sound the death knell for Nike technology. Consider, for one thing, the Apple connection.

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Google exec reiterates commitment to mobile payments

Google Payments chief Ariel Bardin tells attendees at a payment conference that Google's efforts in mobile payments go beyond its initial Google Wallet implementation. And he said Google is in the mobile payments market for the long-haul.

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Emails from Apple exec show worry over Samsung ads

In emails presented during a California patent case, Apple marketing chief Phil Schiller expresses frustration with his company's advertising efforts and notes that Samsung's ads seem to be "in the zone."

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Amazon Fire TV should light a fire under Apple

It’s time for Apple’s TV offerings to move beyond the hobby stage, says analyst Gene Munster.

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