By donating unused materials, General Motors lends a helping hand to Detroit's most needy.
General Motors is interested in bringing ads back to the social network only if Facebook can deliver better effectiveness.
General Motors spent $10M in Facebook ad money badly and got a lousy response, I'm told by a knowledgeable-but-opinionated person. It's part of a pre-IPO backlash over Facebook's heavy reliance on ads for revenue.
The automaker began re-evaluating its Facebook strategy earlier this year. According to the WSJ, it determined that while free marketing works on the site, paid ads don't.
General Motors reveals a new concept in rear-seat entertainment technology that uses the windows as interactive displays.
General Motors' Lansing Delta Township Assembly Plant has received an Energy Star certification for energy efficiency.
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