The consumer electronics titan shows an aggressive streak -- and makes a few cracks at Apple's expense -- as it seeks to regain its dominance in the smartphone industry.
Let's see what Samsung's and Apple's flagship smartphones have under the hood.
Technically Incorrect: With less superfluous software and more emphasis on design, some might wonder whether Samsung's new phone is a little too similar to the iPhone. Will that make marketing it easier?
Samsung's easy dismissal of Qualcomm's Snapdragon processor highlights the chipmaker's weak brand power with consumers. What can Qualcomm do to raise its profile?
Samsung, battling to hold on to its lead in the smartphone market, needs to win back consumers from Apple with its next big thing. But will the new Galaxy S6 be big enough?
An aluminum alloy body and plenty of color help the Galaxy S6 forge a new Samsung path.
Korean electronics giant fires the latest shots at rival Apple with newly designed flagship smartphones, a mobile payment system, and a virtual reality headset.
Forget plastic. Bold decisions to use premium materials and remove some favorite features will have Galaxy fans reeling, for better or for worse.
Pricing not available
"Six Appeal" is a strong hint at Samsung's next flagship smartphone, which is expected to debut at the Mobile World Congress trade show on Sunday.
Subtle rounding on both sides lends this S6 variation some symmetry -- and a way for lefties to play along.