The consumer electronics titan shows an aggressive streak -- and makes a few cracks at Apple's expense -- as it seeks to regain its dominance in the smartphone industry.
All the latest Apple news, featuring developments on the iPhone, iPad, Macbooks, OS X and much more.
Let's see what Samsung's and Apple's flagship smartphones have under the hood.
Samsung's easy dismissal of Qualcomm's Snapdragon processor highlights the chipmaker's weak brand power with consumers. What can Qualcomm do to raise its profile?
Playbook, take 2? "It's on my mind," says CEO John Chen. But it wouldn't be a tablet for tablet's sake -- it would have to be "iconic."
Samsung, battling to hold on to its lead in the smartphone market, needs to win back consumers from Apple with its next big thing. But will the new Galaxy S6 be big enough?
The Galaxy S5 and earlier Galaxy smartphones had replaceable batteries and storage expansion slots. But the new GS6 says goodbye to that flexibility in favor of a sleeker design.
Samsung's mobile payment system is compatible with more tills than Apple's alternative, but that's not going to give Samsung an edge in Europe, experts explain.
Technically Incorrect: With less superfluous software and more emphasis on design, some might wonder whether Samsung's new phone is a little too similar to the iPhone. Will that make marketing it easier?
Korean electronics giant fires the latest shots at rival Apple with newly designed flagship smartphones, a mobile payment system, and a virtual reality headset.
On March 9, Apple is widely expected to let us know exactly when its much-anticipated Watch line will ship and how much all the new models will cost. But what other new products might Apple unveil?