The Sony Ericsson Jalou is a very small clamshell phone with a unique design that's intended to appeal to roughly 50 per cent of the population. Despite its diminutive size, it manages to include most of the functions you'd expect from a modern phone, and more besides. We've yet to see how much it's going to cost on either pay-as-you-go or contract deals, but we'll update this review when we find out. It's available for about £400 SIM-free.
The first thing you'll notice about the Jalou, especially with its clamshell folded shut, is that it barely looks like a phone at all. It's roughly the size of a matchbox, although that comparison does little justice to the Jalou's jewel-like appearance. Sony Ericsson's design team has obviously worked hard to create a handset that's eye-catching and convenient at the same time, and the result is something of a success on both counts. The Jalou comes in metallic purple, black and blue versions, as well a rose and gold special edition, designed by Dolce & Gabbana, for dedicated followers of fashion.
If you haven't guessed the Jalou's target market already, chaps, let's just say this handset isn't aimed at you. Other clues include a feature that allows you to use the phone as a compact mirror. This simple idea actually works quite well. The main display has a shiny, reflective coating. By pressing the cancel button with the phone open, the backlight switches off, allowing you to see yourself sufficiently well in the 51mm (2-inch) display to tease your hair, apply a fresh dose of lippie and check your teeth for chewing tobacco.
Unfortunately, the reflective coating is sometimes rather too shiny when you're using the handset as phone, often catching the light in such a way that makes it hard to see what's on-screen, particularly when used outside in bright sunlight.
A secondary, 33mm (1.3-inch) screen is located on the exterior of the clamshell, allowing you to view the time, battery charge and signal strength when the phone's snapped shut. The display is low-resolution (128x36 pixels), but integrates invisibly into the casing once the backlight fades.