If you want a large-screen 1080p LCD, you've almost certainly considered a Sony Bravia. We think it's pretty fair to say that Sony has a place in our hearts, and generally speaking you know that you're going to be happy with what you buy from the Japanese giant. The Sony Bravia 40W4000 should be no exception.
This 40-inch LCD is stuffed to the brim with picture processing and features designed to make your viewing experience better. A new interface is designed to make setting the TV up and using it much easier, and there's an interesting new style from Sony. The KDL-40W4000 is available now for around £850 online.
At first the W4000 just looks like a normal black TV, until you inspect the case a little more carefully. You'll discover that there are little sparkly flecks dotted about, giving the TV a very strange glint from time to time. There's nothing wrong with it, we just weren't expecting it.
You'll also notice that there's a clear plastic strip at the bottom of the screen. This reminds us of this TV's older brother, the. On this TV it doesn't work as well, and feels out of place among the black plastic. There's also the glowing Sony logo present too, but that's easy to turn off via the menus if you don't like it.
At the bottom of the TV are the speakers, concealed in a diminutive housing that suggests they might not be very powerful -- in fact, they're very good. It's heartening to see speakers on the front of a TV, as too many companies try to conceal them, and that's bad news for sound quality.
If you want to control the Sony without the remote, there are some buttons located on the top of the TV for doing so. We're pleased that the ludicrous days of not putting controls on the TV itself are over.
On the back you'll find the usual array of inputs, such as VGA, component, a pair of Scarts and two HDMI inputs. Don't worry, there's a third HDMI on the side of the TV, along with a USB, composite and S-Video connectors.
The TV is supplied with a swivel stand, but if wall-mounting is your bag, you can opt to buy a kit to chuck it on a suitably strong wall.
No high-end TV would be complete without a certain set of features, and Sony knows that, so the 40W4000 has plenty to shout about.
Firstly, there's the now ubiquitous 1080p/24 support, which is the best possible way to watch Blu-ray movies, because it matches perfectly the video stored on the disc. It also means you'll get smooth motion, which is important for movies.
Sony's x.v.colour support is also present and correct, the aim of which is to produce the widest possible range of on-screen colour. Again, this is great for Blu-ray movies, but DVDs and broadcast TV don't support it, generally speaking.