The Bravia KDL-40EX524 is the entry-level model in Sony's new range of slim-line LED TVs. It may measure a mere 42mm thick, but it still crams in plenty of Internet features, including widgets for Facebook and Twitter, along with support for BBC iPlayer and Sony's own Qriocity movie-on-demand service. Despite all this, the 40-inch, 1080p KDL-40EX524 has a relatively affordable price tag of around £700.
For ages, Sony's TVs used the XrossMediaBar interface, also seen on its PlayStation consoles. Sony has finally decided to take a fresh approach to its TVs in its latest range, which includes this model.
XrossMediaBar was reasonably easy to use, but one of its flaws was that it pretty much took over the entire screen when you called it up. This made it overly intrusive when you just wanted to quickly tweak a few picture or sound options.
The new system takes a slightly different approach. Hit the 'home' button on the remote and the live video feed is shuffled into a fairly large video window on the left-hand side of the display. Across the bottom, there's a rotating menu of icons that shuffles by as you move from one to the other. Above these, on the right-hand side, there's a sub-menu, giving you access to the various functions associated with the currently selected icon, such as the online services, settings menu, channels list, electronic programme guide and AV inputs.
The new system takes a bit of getting used to, especially if you're more familiar with the traditional menu approach seen on LG and Samsung TVs, but it's certainly more immediate and faster to use than the old XrossMediaBar menus.
The new menus also make setting the TV up very straightforward. We also like the way that Sony has replaced the traditionally separate picture and audio presets with what it calls 'scenes'. These are really combined presets that cover a range of different settings. For example, you can quickly skip from the cinema scene, which is optimised for viewing movies in a darkened room and has the pseudo-surround-sound effect turned on, to the sports preset, which ramps up the brightness and boosts the audio settings.
Sony has also done away with the traditional paper manual, and replaced it with an 'i-manual'. It's stored in the TV's memory so that you can call it up on-screen whenever you want. It's rather like a series of simple Web pages that you navigate with the remote by clicking on hyperlinks. You'll probably find, however, that you have to temporarily memorise many of the steps in the manual, as you can't simply look from page to screen when changing the settings, as you can with a normal printed manual.
Internet, media streaming and USB recording
The KDL-40EX524 really excels in the range of Internet services on offer. Ever since Sony launched its Bravia Internet Video service a couple of years ago, the company's TV have offered some of the best online video content around. The options include a good implementation of BBC iPlayer, along with content from Demand 5, Eurosport, Sky News, LoveFilm, YouTube and Sony's own Qriocity music-subscription and movie-on-demand rental service.
Along with the Internet video services, there's support for Skype, although you have to invest in an optional and pricey camera add-on if you want to use this feature. There are also widgets for Twitter and Facebook. These differ from rival implementations, because the widgets can sit at the side of the screen when you're watching a channel, rather than taking over the entire display. For example, you could be viewing tweets about X Factor while simultaneously watching the show.
Another interesting feature that Sony has added is TrackID. This is rather like the Shazam service for mobile phones, in that it lets you find out the title of music tracks and the name of the artist just by recording a snippet of the song. The difference with TrackID is that it's actually built into the TV and has its own dedicated button on the remote.
Hit this button when you come across unfamiliar music in an advert, TV show or movie, and the telly will record a few seconds of it and then upload it to the TrackID servers. The TV then shows a list of matches. The service works surprisingly well and seemed very accurate every time we tried it out.
The set can also act as a digital media player, and will happily play back files locally from a hard drive connected to one of its USB ports. Alternatively, you can play files across a network via the telly's Ethernet port. Sadly Wi-Fi isn't built in, but it is available via an optional USB dongle.