One of the most overlooked demographics in the cell phone industry is that of our senior citizens. Most cell phones on the market these days are tiny and laden with complicated multimedia features, which may be difficult for the elderly to use. When asked about the right cell phone for the elderly, we usually recommend a phone with large, easy-to-read buttons, a display with large fonts, and one that is devoid of multimedia features, to keep things simple. Such phones can be hard to find, which is why we're glad to see a company like GreatCall take the lead in giving us cell phones like the Jitterbug Dial, which matches our description above. GreatCall is a Mobile Virtual Network Operator (MVNO) that works with Sprint, and specializes in phones and services for baby boomers to keep in touch with their parents. Combined with the GreatCall service, the Jitterbug Dial is perfect for seniors with basic telephone skills. It is available now for $147 each.
A far cry from most skinny cell phones, the Jitterbug Dial is big, measuring 4x2x1 inches and weighing 4.4 ounces, with a rounded and curved body. Styled in white with slight beige and gray accents, the Dial is not a looker by any means. On the front is a small 0.8-inch monochrome external screen that displays the time and date as well as caller ID. Below the screen is the volume rocker. When the phone is open, we found it a little awkward to change the volume since we had to reach behind the device to access the volume rocker. But that is a minor quibble. The phone feels comfortable in the hand, and even more comfortable when held against the ear, thanks to a soft rubber cushion surrounding the speaker. This cushion is built to accommodate hearing aids as well.
Open the phone and you'll notice the first thing that makes this phone so great for seniors: An actual dial tone. With this simple innovation, you immediately know that the phone is active and ready to go, similar to a landline phone. The 1.8-inch, 65,000-color display is bright, with large fonts immediately greeting you with a message asking whether you want to place a call. There is essentially no real menu to navigate -- all you have are simple Yes or No questions that will guide you on your Call History, Contacts list, and so forth. You can scroll through your Contacts or Call History, but that's about it.