With its lipstick colour scheme, built-in pedometer and calorie counter the Samsung E570 couldn't be more girly if it was curled up on a sofa with only a box of chocolates and Sex in the City on the TV for company.
If a girly girl's handset is your kind of thing then you can pick it up for free on contract or for around £70 on pay as you go.
The dinky E570 is definitely a cute and stylish looking phone. Its curved body, lipstick-coloured scheme and floral pattern on the rear guarantees that it makes a bold fashion statement. The phone is also very small and light so it slips easily into a pocket or handbag.
The menu system is presented as a pretty standard grid of icons, so it's easy to find your way around the key features. Thanks to the surprisingly large buttons on the keypad and the easy-to-use T9 predictive text system, you can work up a decent texting speed.
Samsung has also added a number of female friendly features most of which are found tucked away in the 'Women's Life' menu. Here you'll find stuff like a biorhythm graph, calories counter and electronic shopping list. There's also a pedometer that you can use to count the number of steps you take each day and work out how active a lifestyle you're leading.
The screen isn't the largest or sharpest that we've seen, but it is very bright and produces really vibrant colours. It shows a decent amount of text so you don't have to do lots of scrolling when reading longer text messages.