It's no secret that Pioneer has a long history of excellent televisions. We've looked at a good few of them over the years, and they have never failed to impress us. If the new Kuro screens don't live up to their hype, Pioneer has plenty to lose.
What is all this Kuro business anyway, and why does it matter? Simply put, Kuro translates from Japanese to 'black'. So Pioneer is essentially claiming that these screens are capable of producing the deepest blacks around. Indeed, they actually put a number on this in their press material, claiming 80 per cent better blacks. Is it true? To find out, we looked at the PDP-428XD, the 720p Kuro screen.
Firstly, the 8XD range is nothing short of beautiful. Where Pioneer has got it spot on is the simplicity and understated finish. This isn't an ostentatious TV -- it's simple and clean looking and will fit into any home.
The remote control continues this fabulous styling. It seems to say, 'we know you pay more for Pioneer TVs but there is a reason'. For a start, it's made out of metal, so it has a reassuring weight and balance. The buttons on the remote are excellent, too. They have a nice feel, and they don't squelch around like some remote buttons.
The logical styling continues to the back of the TV. There, you will find all the inputs you need, including a trio of HDMI sockets, VGA and component video inputs that all serve high-definition material. There are also three Scart sockets to handle your standard definition equipment. The rear panel is home to a set of audio outputs. There are RCA stereo out, optical digital out and a subwoofer out. The rear inputs are also sensibly located within a recess designed to make wall mounting easier.
On the right hand side of the screen, there is another input panel, where you'll find S-Video and composite video in, as well as a USB connection.
Pioneer has built a number of things into this television that are designed to increase its performance. First, there are the multitudes of processing systems, all of which have indecipherable names, the best of which is: 'true matrix imaging with deep waffle rib structure'. Despite the ludicrous name, that feature is key to producing a brighter image with less blur. It does this by separating the pixels in deeper channels, giving them more room away from their neighbours. There are some good explanations of the technology on the Pioneer Web site.
The 428XD also improves its picture quality by adjusting the brightness of the screen depending on the ambient light levels. This isn't a new trick but if you watch TV during the day, you'll want to have the brightness higher than in a dark room at night. The light sensor removes the need to mess about with settings manually.
Pioneer also includes a USB socket on this TV. You can view your photos on screen, although it requires that you plug in a USB host compatible device. We tested this feature with some small images we downloaded off the Internet, and some shots from a dSLR. The Web images worked fine but the larger-sized images appeared to freeze the TV, and we had to reset it before it would respond again.
We were also rather taken with the Pioneer menu system, which is extremely well designed, and aesthetically pleasing. Simple functions are easy to find, with more complex ones just far enough out of reach to prevent novices messing up their picture.