Philips'may be grabbing the headlines and plaudits, but in its own way, this 52-inch Philips Cineos 52PFL9632D model is every bit as impressive.
Like the Aurea, it's a full 1,920x1,080-pixel screen with the full power of Philips' Perfect Pixel HD Engine image processing system behind it -- but with a bigger screen, and for about £500 less. Of course, you only get regular two-lamp Ambilight rather than Aurea's 42-lamp kaleidoscope effect.
Connectivity is right up there with the best big screens, with three HDMIs (all the latest v1.3 spec) and a component video socket allowing you to hook up as many as four hi-def sources simultaneously. You even get a USB socket on the side for viewing photos and listening to MP3 music. The only disappointment is the lack of a PC input. Philips expects you to use one of the HDMIs for this purpose.
Picture quality is more impressive. The 'Full HD' resolution means that every pixel of HD DVD and Blu-ray movies is on display and the wealth of image processing modes present in the Perfect Pixel HD Engine means that hi-def material looks glorious.
Take an episode of The Tudors on BBC HD, for example: as Henry VIII experiences a gloomy nightmare, the dark rooms of his castle demonstrate the screen's aptitude for strong, deep blacks, while the king's frightened face remains bright, detailed and free from noise.