LCD technology has two core problems that to some extent blight almost every LCD TV we see: poor black levels and a loss of resolution when showing moving objects.
With its new 47PFL9632D, available for around £1,700, Philips reckons it's finally solved both problems once and for all. And you know what? It might just be right.
After that intro, we're really duty bound to get straight down to the technologies that make the 47PFL9632D's picture quality so special. For starters, in place of the usual single, always-on backlight found in most LCD TVs, the 47PFL9632D uses an array of individually-controllable hot cathode fluorescent lights (HCFLs).
This has two benefits. First, it allows the screen to produce a scanning effect like that seen on old CRT TVs, resulting in much sharper motion reproduction. Second, it should boost black level response since the screen can respond to dark parts of a picture much more individually than is possible with a single backlight.
The other key element of the 47PFL9632D is its Perfect Pixel Engine image processing. This takes the impressive detail boosting, noise-reducing elements of Philips' renowned Pixel Plus system and puts a host of new stuff on top. Included in this new stuff is 100Hz processing, which doubles the PAL scanning rate in a further bid to make motion look clearer.
Then there's HD Natural Motion, which interpolates extra frames of image data to make motion look more fluid and smooth, plus new 14-bit picture processing to help produce a richer, more subtle colour palette.