Panasonic's new Lumix DMC-FS37 is near the top of the company's new tree of compact cameras. It loses out against some of the slimmer fruit in terms of size but, with a Leica zoom lens, 16-megapixel resolution and a fancy touchscreen interface, it certainly has the potential to justify its juicy £170 asking price.
With the DMC-FS37 it looks like the Lumix design team have been looking further up the Panasonic food chain for their inspiration. With its 8x optical magnification, the DMC-FS37 doesn't quite qualify for the superzoom category but borrows heavily from the stylings of the company's TZ range.
It's not a bad look either, lending the camera a sense of sophistication and gravitas that's backed up by the fact that it's only available in silver or black -- no
jolly frivolous coloured editions here.
The body is almost entirely encased in brushed metal with a silvery lens housing poking out slightly from the front of the body and a strip of charcoal grey picking out the top edge of the unit. This grey strip is home to the camera's three buttons -- its on/off switch, shutter/zoom ring combo and E.Zoom button, which either takes you straight to the full stretch of the optical zoom or further into 'intelligent' optical or digital zoom territory, depending on how you've setup the camera.
All other functions are controlled via the touch-sensitive screen that takes up three full inches on the camera's rear. The interface is pretty straightforward, with virtual 'soft' buttons basically replacing actual ones. Menus aren't navigated with anything as sophisticated as swipes and pinches, but by tapping arrow buttons and icons to make your selections.
It's a reasonably logical system, but it has two major downsides. Firstly, the screen is quite cluttered with soft buttons when you're trying to line up shots. Secondly, some of the icons that are used can be unfamiliar -- particularly those used in the settings menus. We found there's plenty of trial and error involved, where you have to jab a few icons to find out what they mean before finding the setting you want. Frankly, it's a teeny bit annoying.
Pull a fast one
Switch the DMC-FS37 on and it takes a couple of seconds for all the various bits of display furniture and software buttons to kick in. This is somewhat misleading, however. In our tests, we noted that the camera was actually ready to take a photo within 1.4 seconds of flipping the on switch. Automatic functions -- including auto focus, exposure and so on -- are quick to adapt to their surroundings.