The 10-megapixel Fujifilm FinePix Z20fd is the latest in a range of colourful, stylish compact snappers from the Japanese manufacturers. It's available now for around £100, with the price and the styling clearly aimed at the less demanding end of the market. Demanding as we are, we're curious to see how the Z20 measures up.
The Z20 is first and foremost a style camera. It comes in a rainbow of colours: light green, blue, pink, red, and black, all finished with silver accents. Whether it's a stylish camera is in the eye of the beholder, but we aren't keen on the pronounced tapering shape or sliding faceplates, either aesthetically or practically.
The tapering effect to the right-hand side is unusual: generally, the right side is the chunkiest as that's where the camera is gripped. The Z20 is less comfortable to hold one-handed with any stability, and it's impossible to press the buttons with your thumb without supporting the camera with your left hand. Watch those fingers, however, as it's all too easy for them to wander in front of the non-protruding lens. The LCD screen isn't huge either, at 64mm (2.5 inches).
The round buttons themselves, surrounded by neat silver click rings, look cute -- until you realise that the upper round bit isn't a button at all, which is a waste, and the tapering body makes the left side of the ring difficult to click. It seems likely that this camera was designed for someone with significantly smaller fingers than us -- but does the YouTube generation really have midget hands? A dedicated movie button is one nice touch.
Considering it costs £100, the Z20 isn't as feature-light as you might expect. Unfortunately, most of the features let themselves down. A 3x optical zoom lens is fairly standard, as is a 35mm-equivalent focal length of 35-105mm. Face detection is also pretty ubiquitous by now, but a range of red-eye removal options and IrSimple/ IrSS infrared photo transfer are less common. Not that you'll be able to transfer your pictures via infrared to anything much except other Fujifilm cameras.
Playback mode has plenty of different viewing options, such as a 10x10 micro-thumbnail array, slide shows and resizing options for blogs or auctions. Sadly, you have no say in the level of resizing, so it's not as useful as it could be. We're also irritated by Fujifilm's continued refusal to make the playback button a toggle, pressing to return to shooting mode eliciting an onscreen ticking-off that we should press the shutter button instead. We do, however, like that playback will highlight and zoom in on any faces found when originally focusing.