Fujifilm's J-series cameras are designed to be fun, affordable and suitable for family use. They're certainly affordable -- canny shoppers should be able to snap up the FinePix J110w for around £90. For that, you get a metal body, 5x optical zoom and 10-megapixel sensor -- not bad.
The J110w is one smart little camera. By today's standards, 10 megapixels might not be cutting-edge, but it's more than enough for most jobs, and, in real terms, 12- and 14-megapixel models don't really deliver much more definition.
The 5x optical zoom is quite a surprise at this price, especially since it's a wideangle zoom equivalent to 28-140mm.
The specs are good, but the design is even better. For the money, you'd expect little more than a plastic blob, but the J110w has a really elegant, minimalist finish. There are two controls on the top -- one's the power button, the other's the shutter-release/zoom lever. Round the back, there's just a mode dial, a navigation pad and a pair of buttons.
The pictures look good, too. Detail is crisp, colours are strong and both the exposure system and auto white balance do a good job in a wide range of conditions.
But the J110w looks rather familiar. We've reviewed the too, and, at first sight, these cameras look identical. In fact, you have to dig pretty deep to find any difference at all. The difference turns out to be that the J150w has a 76mm (3-inch) LCD and can display 100 shots at a time, while the J110w has a 69mm (2.7-inch) display and can't.