Fujifilm's J-series cameras are designed to be fun, affordable and suitable for family use. They're certainly affordable -- canny shoppers should be able to snap up the FinePix J110w for around £90. For that, you get a metal body, 5x optical zoom and 10-megapixel sensor -- not bad.
The J110w is one smart little camera. By today's standards, 10 megapixels might not be cutting-edge, but it's more than enough for most jobs, and, in real terms, 12- and 14-megapixel models don't really deliver much more definition.
The 5x optical zoom is quite a surprise at this price, especially since it's a wideangle zoom equivalent to 28-140mm.
The specs are good, but the design is even better. For the money, you'd expect little more than a plastic blob, but the J110w has a really elegant, minimalist finish. There are two controls on the top -- one's the power button, the other's the shutter-release/zoom lever. Round the back, there's just a mode dial, a navigation pad and a pair of buttons.
The pictures look good, too. Detail is crisp, colours are strong and both the exposure system and auto white balance do a good job in a wide range of conditions.