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Ebook readers have never wallowed in the limpid pools of glamour. In the consumer tech pantheon, they're considerably less shiny than the latest smart phone, less powerful than even the lowliest laptop, and not as visually arresting as a beautiful new TV. Still, Amazon is trying to bring these literary beasts out of the shadows with the latest edition of its Kindle -- the Kindle 3G.
It brings some great new tech to the UK, and can be yours for the humble sum of £149. From Amazon, natch. There's also a Wi-Fi only model, for just £109. Amazon sells a matching leather case with a nifty light in it, but pushes its luck by charging £50 for it.
In pure design terms, this is a radical makeover for the Kindle, but we can assure you the news is all positive. The Kindle 3G is significantly slimmed-down, and measures in at 190 by 123 by 8.5mm. Holding it you can tell it's less than a centimetre thick, and weighing only 241g it's a thoroughly portable piece of tech.
We were worried this Kindle would feel cheap and plasticky, but happily that isn't the case. The dark graphite casing feels well stuck together, and we're generally satisfied with the build quality.
The only design aspect that irked us was the tiny keys. Amazon has stuck an entire Qwerty keyboard on this thing, which is necessary because unlike some other ebook readers (such as the Sony Reader Touch PRS-650) there's no touchscreen present here. Those buttons are a little on the small side, and felt quite stiff. It's far from a dealbreaker, but we've used more comfortable miniature keyboards.
Aside from those 26 letter keys, there's a five-way directional pad for navigating menus and confirming selections, Home, Back and Menu keys, and a dedicated font-size switching button. As with previous Kindles, there are two page forward and back buttons on each side of the display, so you can flick to the next page no matter how you're holding it. That's a useful feature, and brings the Kindle one step closer to that tactile 'read it any way you like' experience you'd get reclining with a well-loved paperback.
I could read you, but I'd have to charge
Right, let's talk about the display. This greyscale beaut measures 6 inches on the diagonal, and uses E Ink Pearl technology. E Ink essentially burns an image on to the screen, by applying a charge to negatively and positively charged black and white particles.
There are numerous advantages to the Kindle using E Ink. Firstly, it only draws on its rechargeable batteries when you turn a page, when it refreshes the display. This means battery life on E Ink devices is magnificent. Amazon reckons the Kindle 3G will last for a month off a single charge.
We can't testify to that, as we haven't had our review sample that long, but we've been using our Kindle 3G regularly for three days, and it's still displaying full battery. We imagine you'll whittle down the battery faster if you make frequent use of the 3G services on board, however.
The second advantage to E Ink is it's extremely easy on the eyes. Staring at a bright LCD screen -- such as the iPad's -- for extended periods can result in eyestrain, but the paper-like E-Ink display is considerably more comfortable to stare at for extended periods. You can also read it in direct sunlight -- something that's not possible on many displays.
To put it bluntly, the Kindle 3G's display looks fantastic. It uses E Ink Pearl, which offers a noticeably higher contrast between the whites and blacks on the page. Text is rendered with an impressive clarity, and perhaps the greatest accolade we can give this display is that after a short while we stopped thinking about it or noticing it, and just focused on the words themselves.