At a swanky central London hotel yesterday, Sony enthusiastically showed off two of the things it's excited about this year. No, not Adam Sandler's moobs -- the Bravia NX803 Monolith TV and its LoveFilm streaming service.
We've gone over the specs for the new NX range before, but just to recap, Sony is pitching these svelte tellies to people who want the coolest hardware. These are not top of the range TVs, with every new feature imaginable, but they are intended to turn heads. And we have to say, it's a success at that. These TVs aren't shallow though, with plenty of features on offer too, such as LED edge-lighting, built-in Wi-Fi and the new LoveFilm service.
Sony seems very keen indeed to get us all streaming films and TV shows to our TVs and Blu-ray players. In fact, the company told us it thinks people are likely to be more interested in its Blu-ray players for their extra streaming functionality than for Blu-ray movies themselves. While that might seem like a strange thing for Sony to say, we couldn't agree more. You can't find the time to watch a film every night, but you might well be keen to catch up on TV from broadcasters such as Five and the BBC.
Anyway, less talk, more pretty tech. Check out the photos, give us your thoughts via the comments section below and keep your eye on our reviews channel for a proper review of all this gear in the next few weeks.
There appears to be a power button on the reverse of the remote, which will save valuable nanoseconds when you've come in late, the match has already started and some hoon has left the control upside down.
The only thing we don't like about the stand is it's not included with the TV. Apparently this is because people want to wall-mount it. We raised our eyebrow in the manner of Roger Moore at this suggestion.
Here you can see the logos for the current video-on-demand partners. The BBC will also be included at launch with its iPlayer catch-up service. Sony tells us HD is also possible on these streaming services if providers want to include it.
The LoveFilm interface is really slick. This demo was running from an older, US-spec Blu-ray player. The final version will be faster apparently, but we were very impressed by the responsiveness of this system.
Demand Five is a little short on content in this demo service -- only offering soaps at the moment -- but that promises to change soon. We're perfectly happy with Neighbours and never watch anything else.