Japanese creative agency TBWA\Hakuhodo recently applied CNC router technology to create a series of stunning ice cubes for Japanese whiskey company Suntory as part of an advertising campaign.
These "computer numerical control" carving machines take a design fed in by a computer and then use sharp tools to whittle a block of material such as wood or metal into the designated form.
Click here to find out more about how these elaborate ice cubes were created.
16 April 2014 7:27 pm BSTUpdated: 16 April 2014 7:52 pm BST
Photo by: TBWA\Hakuhodo
/ Caption by: Michael Franco
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