Restraint? Delayed gratification? Fujifilm says pah! to such namby-pamby notions, and when launching its new camera line-up has elected to simply upend a sackful of new models all over technology love-in CES 2011. Not content with a range of superzooms , Fuji announces the FinePix Z90 (pictured above), AV200, AX300, JV200, JX300 and JX350 entry-level point-and-shoots.

The new models are set to arrive on shop shelves stateside in mid-January to mid-March, and all for some seriously wallet-friendly prices. UK release dates will follow, no doubt with a hefty chunk of change to be added to the rock-bottom US price tags when they cross the pond.

First up, the 14-megapixel FinePix Z90 is the latest Z-series of slidey-front snappers. Bedecked in black, red, blue, silver, pink and purple, it sports a 5x optical zoom and 3-inch touchscreen. Video is 720p and can pause and restart in a single movie clip. The Z90 will cost £150 in the UK, while the rest are yet to be confirmed.

The 14-megapixel JX300 and 16-megapixel JX350 each sport a 5x optical zoom lens, 2.7-inch screen. They'll set US users back just $130 (£85) or $160 (£100).

At the cheapest end of the spectrum are the 14-megapixel FinePix AV200, AX300, and JV200, starting at a mouthwatering $100 (£65). The AV200 offers a 3x optical zoom, while the AX300 manages 5x. Both get their go-juice from AA batteries. The JV200 has its own rechargeable battery and costs $110 (£70).

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The Z90 sports a 3-inch touchscreen.
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The Z90 at rest.
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The AV200 is the cheapest of the bunch.
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The JV200 comes in black, pink and silver.
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The JX300 in pink.
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The JX350 adds blue and red to the black, pink and silver colour options.
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