YouTube to roll out separate app for content creators
The video-sharing platform will release a slew of features, along with a new app, for people who make videos.
YouTube is showing its content creators some love by adding a new way to make money and manage their accounts on the go, the video-sharing network announced Friday.
The Google-owned company said it will roll out a bunch of new features "in the coming months," including a separate app for managing channels, a way for fans to pay creators directly, and crowdsourced captioning.
Matt Glotzbach, the site's director of creator product management, said the new features were a result of a survey YouTube conducts twice a year to gather feedback from its online stars.
"Your biggest request? You want to hear about the new stuff we're working on ahead of time, so you can tell us if we're heading in the right direction," he wrote in a blog post. "Well, your wish is our command."
The post included a video outlining all the features that are in the pipeline at YouTube. Glotzbach said the site is making these videos a regular occurrence.
The new funding mechanism, which lets users pay their favorite YouTube stars directly, will allow creators to depend less on advertising revenue. The crowdsourced captions and subtitles promise to harness the power of more than 60 languages.
YouTube also highlighted a few recently added features including the ability to share revenue with musicians, improved comment management tools, and expansion of its Creator Academy, which offers advice on creating and managing content.