Microsoft has unveiled the Windows App Store. The next generation of Microsoft'sgoes public early next year and will eventually boast a rival to Apple's .
The public beta release in February won't be the finished version, so there may still be kinks in the operating system. It'll have to do until the Windows 8 App Store launches later in the year, which will offer free trials of applications and games before you commit to buying.
Free trials of apps is one of the only advantages the currently underpopulated Windows Phone App Marketplace has against its rival mobile app emporia (although Android has a clunky money-back feature), so it's a smart move for Microsoft to add the feature to its grown-up app store.
Like Apple, Microsoft will split app money 70-30 with developers -- but that rate will improves to an 80-20 split once the app makes more than $25,000. Microsoft will approve apps -- again, like Apple -- but promises to be more transparent than Apple's approval. Here's the video from Microsoft:
The Windows 8 Developer Beta has been downloaded over 3 million times already ---- and the new operating system represents a radical departure, borrowing its look and feel from Windows Phone to make it suitable for touchscreen devices. That's great for Windows 8 tablets and touchscreen all-in-one computers, but it won't be much use to owners of normal computers with normal monitors.
The look and feel of Windows Phone and Windows 8 is called Metro styling by Microsoft. Features borrowed from Windows Phone include a start screen with coloured tiles to access applications such as the new Windows Store, instead of the traditional start menu. You'll also be able to sign in by drawing a shape on the screen wth your finger rather than a password, a feature first made popular by Android.
Rumour suggests that
Although the public beta arrives in February, the app store won't launch until Windows 8's launch proper. That's expected some time before the end of the year, probably in autumn.
We've compared the mobile app stores to see which is the best purveyor of apps: our Facebook page.. Have a look at that and let us know what you think of Microsoft's plans in the comments below or on