With carriers the world over doing their best to, Russian telco MegaFon took the unusual step of encouraging bandwidth hogging instead, with prizes going to top downloaders.
That's right, the carrier gave out prizes worth up to $33,000 to a bunch of winners for using the most amount of data within a week on its 3G unlimited data service.
The winner of the top prize (a $5,000 vacation courtesy of Russian travel agency Neva) managed to download a whopping 419GB in one week. Second- and third-place winners hailed from the small Russian towns of Novgorod and Yaroslavl.
MegaFon held the promotion from November 1, 2011 through January 31. The telco claimed the event helped showcase its unlimited data service and its coverage prowess, including rural areas that get 21Mbps data speeds.