Warner Brothers attempts big bang with day-after TV app
But the iOS app is pretty limited so far, featuring only "The Big Bang Theory," "Gossip Girl," and "The Vampire Diaries." Users in Europe can stream or download the first episode of the current season for free or access other episodes for a fee.
Cord cutters and on-the-go TV watchers now have another app to help satisfy their viewing habits, at least if they're big "Gossip Girl" fans and based in Europe.
Warner Bros. yesterday launched its Day After US app for iOS, giving users access to a few of its TV series for download or streaming. The app is free to download, but the majority of programs must be purchased.
The app briefly and accidentally showed up in the U.S. iTunes store but later was removed. It's only being made available to consumers in the Benelux region -- Belgium, the Netherlands, and Luxembourg -- to give them a place to purchase TV shows.
So far, the content and capabilities are pretty limited, with only three series currently available through the app -- "The Big Bang Theory," "Gossip Girl," and "The Vampire Diaries."
Warner offers the first episode of the current season for free -- if you agree to share on Facebook that you downloaded the app -- but other episodes must be purchased on an individual basis or by way of a season pass. Previous seasons are also available for purchase.
As an example of pricing, individual episodes in standard definition cost $3, while the HD versions are $4. Season passes for the current seasons of "The Big Bang Theory" and "The Vampire Diaries" run $38 in SD or $44 in HD, while the current season of "Gossip Girl" costs $25 for SD or $31 for HD.
All purchased content is restricted to playback through the app on the iPhone, iPad, or iPod Touch and is not compatible with iTunes.
Here are a few of the key features:
- Offline playback: Download episodes directly to your device to playback anytime.
- Steaming playback: Stream an episode instantly over Wi-Fi.
- Multiple languages: Watch the episodes in your language of choice.
- Real-time news: Live Twitter and Facebook updates.
- Explore WB catalog: Browse other app editions created by Warner Bros.
- Localized audio dubs and dynamic subtitles are available in certain languages.
(Via 9to5 Mac)
Updated at 7:10 p.m. PT on Nov. 18 with information about where the app is available and its brief availability in the Apple App Store.