Great Britain's Olympic team has been given a friendly reminder to clamp down on athletes wearing the wrong brand headphones, after medal-chasing Olympians were spied sporting non-sponsor Beats by Dr. Dre cans.
The Beats brand is not an official sponsor of the London 2012 Olympics, and as such officials were none too pleased about the company's cunning publicity ploy. British Olympic Association spokesperson Darryl Seibel said that team leaders have been reminded of "the importance of protecting our corporate partners".
British footballer Jack Butland tweeted, "Loving my new GB Beats by Dre," along with the hashtags #TeamGB and #Beats, Reuters says. The sponsor-swerving tweet apparently prompted a warning to Brit athletes.
No formal warnings or sanctions have been dished out, but the officials' curt warning to Team GB serves as a reminder of how fiercely the rights of games sponsors can be defended.
Seibel said that Olympians were welcome to wear Panasonic headphones.
Headphones have been a popular accessory during the Olympics, with athletes donning over-ear cans prior to events, presumably to get some adrenaline flowing ahead of their performance. I can only speculate as to what kind of music our muscular medal hopes have chosen, but I'd guess it's something from Rocky. Or Carly Rae Jepsen.
Do you think the officials' actions are fair? Or should athletes be able to wear whatever kind of headphones they like? And which motivational tune would you choose prior to an Olympic performance? Tell me in the comments or on our Facebook wall.