Tips from a social media one-night stand
Some thoughts and advice from the latest in a series of advanced social media workshops around the country. Some say the classes have a memorable name.
When you write about something called "social media one-night stand, the temptation, so to speak, is to fill it with bad puns and jokes about its name. But this is a post where that's the last double entendre.
Instead, I wanted to bring you social media tips and lessons from my most recent session, which is nothing more than a fancy name for an advanced social-media workshop.
I am just wrapping up a week in the Pacific Northwest. I spent time in digital offices as different as MSN News and Big Fish Games in Seattle, and the Oregonian in Portland. I learned different things at each of those places. (All this, by the way, on what is a family vacation - don't ask!)
At Big Fish (@BigFish), one of the world's largest makers of casual gaming software, I got a chance to see games in development (more than 2 billion PC/Mac games and 100 million mobile games have been downloaded). One Big Fish game, Fetch, was released a couple of days ago for the iPad and is currently "New and noteworthy" in the App Store; read a WSJ article by Jason Bellini (@JasonBellini) about how the game was developed (I learned a lot about the finicky games/apps business).
At the Oregonian (@Oregonian), which is the largest news organization in the Pacific Northwest, I learned how a venerable daily newspaper can also be a leader in the digital age. I also learned that an event's success can be calculated in multiple ways, as you will see from this photo:
But the most unusual part of my itinerary was my Social Media One-night stand at the University of Washington's Communication Leadership Program, hosted by my friend Hanson Hosein (@HRHMedia) (the subject of ). The event was co-presented by various journalism organizations, including Society of Professional Journalists, Asian American Journalists Association and South Asian Journalists Association, along with the Seattle Times. A Seattle social-media star, Monica Guzman (@MoniGuzman), helped me teach the workshop.
Here are some notes and items about the session, which we called #sreeattle:
When the hashtag started trending, there was some confusion, including this tweet: "#sreeattle ? WTF?"
* Slides from my presentation are at http://bit.ly/sreeattle and embedded below:
Here are three YouTube videos that show all 3.5 hours of social-media insanity:
There were almost 2,000 tweets and photos generated that night and I've taken some of the best and created a Storify, a tool that allows you to create a story out of ephemeral tweets and photos. Here's the Storify I made out of #Sreeattle.
I tracked all those tweets thanks to a new tool I showed the audience, OneQube (I'll write about it in a future post). Meanwhile, you can see some of its many features in action here: http://qub.me/2nzG1V.
Here's another recap of the event: a roundup by freelancer Ulrike Langer (@MauiSurfer25) - she calls the night the "best social media show ever" (presumably that's a low bar); here's the German version: "Beste Social Media Show Ever."
Amid a sea of positive tweets, including something serious like "Hard to sleep after such an inspiring talk on social media with @Sree. #Sreeattle: (that's @Mel_Fry) and something funny like "@Sree, That was the best *cough* I mean only one night stand I've ever had #sreeattle" (that's @Cynthiasaurus), my favorite is from a Twitter newbie.
Margie Doyle, who publishes hyperlocal site in the Orcas Islands, tweets under @OrcasIssues. She deliberately left her cell phone and laptop in her so she could concentrate in the session. She ended up taking notes on paper plates:
The most memorable tweet that evening was from Duff McKagan (@DuffMcKagan), the bassist of the band Gun N' Roses, who wasn't even in the room:
What are YOUR advanced social media tips? Please share them in the comments below, along with any feedback, critiques of the items above.
Note: My next Social Media One-night Stand is Thursday, May 16 in NYC, but will be streamed live so you can attend from anywhere.