The sharing (and selling) of Facebook's Mark Zuckerberg

In order to peddle a new product that he hopes will take over your Android phone, Mark Zuckerberg seems to feel forced to share details about himself. After all, the more human he appears, the more you can trust him, right?

I'll share a little, if you share a lot. CNET

Once they've made a movie about you, can you ever be you again?

Perhaps that depends on whether you were you in the first place. Or rather, whether the you that people saw had very much to do with the real human being that lived inside your body.

This has been the dilemma of Mark Zuckerberg for some time.

As his ambitions (and Facebook) got bigger and bigger, as his contempt for any norms of privacy exceeded those of your most nosy grandmother, he suddenly had to appear in the public eye.

Yes, the man who peddled sharing as if it was a human being's only natural act, was suddenly forced to share himself.

It wasn't always a telegenic sight, especially when he overheated.

But then he got married and started giving to charity, all acts of a maturing, sharing specimen.

This week, however, he chose to share a little more in an attempt to get you to bare a little more. Or, perhaps, bear a little more.

As he launched Facebook Home , his company's attempt at turning your Android phone into a Windows Phone , remarkable nuggets of personal information began to emerge about the man himself.

In an interview with Wired, he slipped in that he teaches a class at a middle school once a week. It's on how to build a business. (I have no reason to believe he ever uses the word "Winklevoss.")

Then there emerged the utterly and excruciatingly fascinating information that the task he has set himself this year is to meet a new person every day, a person who doesn't work at Facebook. (Does he send these people friend requests?)

He told Fortune: "It's going well--I've done a bunch of things in the community and just tried to get broader exposure."

Broader exposure, indeed. In order to get you to expose yourself even more broadly, Zuckerberg (and his PR people) want you to know that he's exposing himself a little more broadly.

You can trust him more (or even a little), because every day he's becoming a little more of a human being.

And yet, when you read Om Malik's touching and very human exposure of what might be the truly haunting scope of Facebook Home, you wonder about the timing of Zuckerberg's new fondness for sharing.

It's sharing more in order to sell you something.

He wants you to share more too. So that an advertiser can sell you something.

 

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