Stuff the family! Best Buy to open earlier on Thanksgiving
Claiming that customers demand being able to get away from their families and shop earlier, Best Buy will now open at 6 p.m., rather than midnight.
My psychiatrist, Dr. Celineta Rottweiler, says the American family isn't what it used to be.
Bonds are loosening and everyone talks to each other only on Facebook.
So let's hail the bow to the modern family offered by Best Buy.
The company has decided that it's not good enough to entice shoppers to begin their Black Friday shopping at midnight, when the turkey is digested and the Wild Turkey is absorbed.
Instead, the doors of your local Best Buy will open at 6 p.m.
A Best Buy spokeswoman told the Associated Press that this is what the American people want: "Last year customers clearly showed that they wanted to be out shopping much earlier on Thanksgiving."
I am not sure whether the American people expressed themselves by lining up at 6 p.m. precisely or whether they inundated Best Buy with a promise to start their own Thanksgiving festivities at 11 a.m.
Still, I wonder how many people will now fight their way toward the bargain of a lifetime, while using half-eaten turkey legs as weapons.
The beauty of humanity is that it's so mercurial. On the one hand, people claim to be offended that stores raise their holiday decorations before the clocks have even gone back.
On the other, they seem desperate for those same stores to open on even the most familial of days.
Perhaps some American families have decided that they'll eat the first two courses at home, then rush to Best Buy to pick up an iPad or two.
Then they'll go back home for dessert and peace will reign, as everyone will simply be playing with their new gadgets.
Mankind is nothing if not adaptable. And the one thing we keep adapting to is our gadgets.