Study: iOS has twice Android's reach in Europe
A new study by ComScore has sized up European iPhone, iPod, and iPad users versus those on Google's Android platform, finding iOS to have twice the number of users.
The study, which tracked residents in the U.K., Germany, France, Spain, and Italy, pegs combined iOS users at 28.9 million, with Android coming in at 13.4 million. Combined, the two make up less than a fifth of the total number of mobile subscribers in those five regions ComScore said.
ComScore is careful to point out that the share for iOS includes users on iPhones, iPods, and iPads, with Android's numbers also including tablet devices like the Samsung Galaxy Tab. Out of iOS' 28.9 million mark, 16.1 million of those users were on the iPhone, leaving the rest a mix of iPod Touch and iPad users.
The study also found that iPad owners did not always own one of Apple's other devices as their phone. "Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case," the firm wrote in a release. "Though iPhone users are well represented among iPad owners in Europe, a substantial percentage of this group uses other phones as their primary mobile devices."
Apple did in fact lead the way in terms of the smartphone ownership by those who owned an iPad at 27.2 percent. Coming at a very close second was Nokia at 26.4 percent, which was followed by Samsung at an even 15 percent.
Other interesting data from the study split up iPad users by demographic, finding that more than 62.4 percent of iPad users in the five regions were male, with the other 37.6 being female. The two age groups with the highest share of iPad users were 25- to 34-year-olds, followed by those in the 35- to 44-year-old group at 23.4 percent, and 21.6 percent respectively. Coming in at a close third was the 55-plus age group, topping those in the 18- to 24-year-old range at 16.2 percent.
Earlier this week ComScore releasedusing its MobiLens service that tracked the same metrics for iOS and Android users in the U.S. That study found iOS outreaching Android by 59 percent in the U.S., and Research in Motion coming in second place among iPad buyers with smartphones.