It's not right, but it's okay, because Sony wasn't trying to milk the untimely death of Whitney Houston by hiking the price of her songs on iTunes -- it was all a "mistake".
The company has had to issue a statement after prices rose on Sunday, following her passing the day before, Music Week reports.
The singer's Ultimate Collection rose by £3 on iTunes in the UK, while Whitney: The Greatest Hits saw a £2 hike to £10, although the change was short-lived, corrected as it was the same day.
There was widespread outcry online at what was perceived as price gouging and the exploitation of Whitney fans wanting to pay tribute by buying her music.
At the time of writing, her most famous track I Will Always Love You was riding high at number two in the iTunes song chart, with six other Houston hits in the top 40. The Greatest Hits was also in second spot in the album chart.
"Whitney Houston product was mistakenly mispriced on the UK iTunes store on Sunday," Sony said in a statement. "When discovered, the mistake was immediately corrected. We apologize for any offense caused."
It might have added: "And Iiiiiiiiii-eeee-iiiiiiiiii will
always never fleece yoooooou..."
Do you believe it was an unfortunate employee's mistake? Let me know in the comments below or on the Facebook page.