Sony recentlythe official software for the SmartWatch, which greatly improved its stability. It's clear the company ripped open the internal workings of the watch to encourage the minting of novel and exciting solutions and beef up its ecosystem. I personally would like to see fancy new apps, skins, and other wild innovations I can't even begin to imagine hit the Google Play store.
Heck, I'd be happy if people created slick watch faces able to stand up to what Pebble owners enjoy. Of course the SmartWatch is still limited ultimately by its hardware. The most damning of its physical faults is how the watch's display washes out under strong sunlight. That said, it's an interesting development (no pun intended) and one that I wish other big electronics companies had the courage to implement.