Memolane, a social-media aggregator that promised trips down memory lane, announced today that it is shutting down immediately and will delete users' account content tomorrow.
Launched in 2010, the Web app extracted each moment users shared on popular social-networking services such as Facebook, Last.fm, Twitter, Foursquare, and others and combined them into one visual timeline. Posts, comments, tweets, and so on were organized by their respective dates and posted as memos under each date.
The San Francisco-based company had raised $2.5 million in venture capital but announced today in a company blog post that it is joining another company that it did not identify that would "utilize the Memolane features in an expanded way, adding more value to all the great memories captured on social media."
Our goal was to make it exciting to relive great adventures with friends. We are proud that we could bring joy to people's lives by sending out daily e-mails with fun memories from the past. As well, it has been a thrill to share in the excitement when one of our fans rediscovers a precious moment that was once lost.
It wasn't immediately clear if Memolane had been acquired by another company, and if so, who that company might be. But Memolane said the "merger" means that all accounts and their contents would be deleted Friday but noted that the content would still be available at users' original social-media sources.
The company also suggested users try formerly competing services offered by Timehop and Jolicloud.
CNET has contacted Memolane for more information and will update this report when we learn more.