Psst, hey buddy, want a free BlackBerry?
The BlackBerry Z10 is free through Verizon and 49 cents through AT&T, with the usual two-year contract. But will buyers bite at a free or cheap BlackBerry?
Verizon and AT&T are both trying to unload their stock of BlackBerry Z10 phones.
Those deals represent a major price drop for the Z10, which originally sold for $199 through both carriers. But the phone has failed to light much of a fire under consumers. In September, BlackBerry reported a fiscal second-quarter loss of $965 million, with most of the.
Around the same time, T-Mobile revealed that it would.
Verizon and AT&T have little choice but to discount the phone. But at this point, even a free or cheap BlackBerry won't drum up much interest.
It's not the cost of the phone that determines consumer demand. It's partly the phone itself but also the operating system and the apps that make or break a device. And in these areas, BlackBerry was simply overwhelmed by competition from the Android and Apple juggernaut.
With the company's mobile future hazy at best, consumers are also unlikely to buy a BlackBerry phone with a contract that bogs them down for the next two years.
(Via The Next Web)