As Julian Assange could surely tell you, keeping secrets in the Internet age is as tricky as tunnelling all the way from Knightsbridge to Ecuador.
So little surprise that some fairly credible-looking shots of what are purporting to be two new Nokia Lumia handsets have popped up online, via a Twitter account called @evleaks.
You are (apparently) looking at the Nokia Lumia 920 on the left, "with PureView" and a 4.5-inch display, while the phones on the right are Lumia 820s, packing a 4.3-inch display if the leaked shot is to be believed.
Nokia is holding a press event in New York next week where it's expected to unbox its first phones running the all-new Windows Phone 8, so the timing of the leaks is on the money at least.
Nokia's exceptional PureView cameraphone technology has only previously been seen in the Symbian-powered, which has a stonkingly good 41-megapixel camera, but struggles to be a capable smart phone, thanks to its sluggish, legacy OS.
In order to be able to snap such stunningly good snaps, the 808 PureView has a very large sensor -- which adds considerable bulk to the device.
The Lumia 920 in this leaked photo, however, appears to lack any additional bulk around its camera parts. That would suggest that while the PureView brand has been added to the Lumia range, the seriously impressive camera smarts of the 808 PureView have been watered down to run on Windows Phone and fit a sleeker form factor.
The leaked shots also suggest Nokia is continuing its love affair with brightly coloured blowers -- although it appears to have ditched what has become a trademark magenta option in favour of some new shades, including red, yellow and purple.
Owners of existing Nokia Lumia phones have been shut out of future platform updates after. The last update existing Lumia owners should expect is -- which brings a new, more flexible homescreen. Any new apps created for Windows Phone 8 won't run on 7.8 devices.
Do you like the look of the new Lumias? Are you excited about Windows Phone 8? Let me know your thoughts in the comments below or skip over to leave a message on our Facebook page.
Image credit: evleaks