Nintendo president Satoru Iwata was pretty vague about specifics in a briefing with investors. He said he was on a mission to "redefine the meaning of entertainment" as "something that improves people's quality of life in enjoyable ways". Nintendo will try to achieve this in the next 10 years with a "platform business", he added.
So what could he mean? Health-focussed games? Wearable tech?
Iwata ruled out wearables. He said competing in that overcrowded market is "not our way of doing business". Instead, the company will focus on an area it calls "non-wearable" technology, which would "be able to provide feedback to our consumers on a continual basis".
But surely games will play a part? Well yes, but don't expect endless variations on Wii Fit. "We are considering themes that we have not incorporated to games for our existing platforms," Iwata said. This QOL-improving platform will "interact with games and create a synergistic effect."
In other words, Nintendo will use its experience in games, and in keeping people engaged with such a product, to keep them on top of things health-wise. Iwata added Nintendo expects the new platform will "provide us with new themes which we can then turn into games that operate on our future video game platforms, too. Once we have established such a cycle, we will see continuous positive interactions between the two platforms that enable us to make unique propositions."
Sounds intriguing. Nintendo has previously hinted it's considering a move into smart devices to breathe new life into its struggling business. Do you think it should embrace smart phones? Or is this health platform the way to go? Let me know in the comments, or on our Facebook page.