David Nelson, a 15-year-old with an obvious future in software development, has written an impressive application that provides an iTunes-like experience for listening to music videos hosted on YouTube.
The highly functional and skinnable application is called Muziic (kids must hate spelling stuff properly these days). You run searches for artists and songs, play through millions of results, throw songs in playlists, and export playlists for future use.
And there's not an ad to be seen. In fact, there's barely even any video to be seen, bar a postage stamp-sized video window that only seems to be there in order to keep Nelson within the guidelines set out by YouTube's terms and conditions.
The Muziic Web site contains pre-built playlists for listening to complete albums, such as Taylor Swift's hit new album Fearless or the latest Britney Spears record, and users are free to submit their own versions to the site. A 'Buy from Muziic store' button also hints at a future music store, and the Muziic desktop application also includes a converter app for encoding MP3s as Adobe Flash files, for upload to YouTube.
But it's not just about the API. Muziic pulls users away from YouTube's display advertising, and to rub salt in Google's wound it cheekily runs Google's own AdWords advertisements on its site to pull in cash. That's not going to win it any favours from Google.
It's a shame, because the application itself gives access to one of the largest libraries of rare music content on the Web. Although the questionable sound quality in YouTube videos makes muziic.com. Be quick though -- it may not be around for much longer.