Movie & TV sell-outs: When tech product placements go bad
In a world where tech companies want to look cool, there's only one thing they can do -- give ginormous sums of money to film and TV producers to use their stuff...
Cue gravelly voiced trailer man: "In a world where tech companies desperately want to look cool, there's only one thing they can do -- give ginormous sums of money to film and TV producers to use their stuff..."
Ever since an Apple PowerBook saved the world in Independence Day there's been a powerful feeling that every movie and TV show should feature a gadget doing something to make the world a better, safer place -- or at least look cool and shiny.
More often than not, the choice of gadget is influenced strongly by how much money the tech company ponies up, how much of the production company is owned by an electronics manufacturer, or simply what they could blag for free.
Here, we're proud to present our most over-the-top technology cameos from TV and films, for either being a hilariously blatant attempt to sell more kit, or simply because their presence in the production was so jarring it made us cry.
Included in our choices is our patented Sell-out Scale, so you can see at a glance just how in-your-face the placement is, from near-arthouse integrity to filthy kerchinging commercialisation. -Ian Morris