Motorola Mobility nabs SetJam, a video discovery startup

SetJam's technology could be a nice fit for Motorola's TV set-top boxes, which are increasing becoming IP-enabled.

Motorola Mobility has bought video discovery startup SetJam for an undisclosed sum.

SetJam CEO Ryan Janssen wrote about the acquisition in an e-mail, according to VentureBeat. He didn't disclose financial terms.

"I'm writing to let you know that today SetJam was acquired by Motorola Mobility. We are all very excited about this transition here at SetJam. Motorola and SetJam share the vision of making content delivery, discovery, and consumption seamless across any screen, and as a world leader in video technology, Motorola will provide us with unprecedented levels of reach and distribution."

SetJam, a tiny New York City-based startup, originated as a Web site for finding videos online. It competed with other similar companies including Clicker and SideReel. But more recently the company has been working on personalization technology that can be integrated into connected devices to provide recommendations.

The technology could be a nice fit for Motorola's TV set-top boxes, which are increasing becoming IP-enabled. The SetJam technology could make it easier for people to search for video content on the Web via their TV, so that they could access shows and movies on Hulu Plus, Netflix, or other online TV video services.

Google is in the process of buying Motorola Mobility, so it will eventually get its hands on this technology as well. Earlier this year, Google said it would pay $12.5 billion for Motorola Mobility . The acquisition is still under regulatory review.

About the author

Marguerite Reardon has been a CNET News reporter since 2004, covering cell phone services, broadband, citywide Wi-Fi, the Net neutrality debate, as well as the ongoing consolidation of the phone companies. E-mail Maggie.


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