More women crashing Google+ sausage party

Early reports had figured the membership of Google+ to be upwards of 87 percent male. But new analysis shows a very different gender balance.

Apparently, Google+ isn't quite the frat party it first appeared to be.

Early reports had figured the membership of Google+ to be upwards of 87 percent male. But evidently the data on which those estimates were based--culled from sites like Socialstatistics.com and Findpeopleonplus.com--was skewed. Now, new analysis performed by Paul Allen of FamilyLink and Ancestry.com shows a very different gender balance.

Using a method he calls "surname-based random sampling," with which he correctly predicted Google+'s 10 million member milestone, Allen found Google+ to be 66.4 percent male and 33.6 percent female.

That's a dude-heavy social environment, compared with its more gender-balanced rival Facebook, but one whose gender distribution is a bit more equitable than the 90:10 ratio of men to women previously reported.

And it might be becoming more balanced by the day. According to Allen's estimates Google+ was 77 percent male and 23 percent female on July 4. Three days later it was 68.4 percent male and 31.6 percent female, and as of Saturday it was nearing a 2-to-1 male/female ratio.

"Google+ is quickly turning pink," Allen said in a post to Google+. "The poster of 18 men in a hot tub that has been passed around for the past week or two is not reflective of reality and is not what Google+ is going to end up being."

That said, it was an awesome picture.

Evil Milk

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

Get ready for iOS 8

Here's what you need to know before downloading iOS 8 on your iPhone or iPad.