Monster moves beyond Beats with three new headphone partnerships
Four new models announced including in-ear headphones for athletes.
LAS VEGAS--Monster's collaboration with Dr. Dre for his Beats line of headphones and speakers has seemingly been fruitful for the company. And if one partnership did well, why not add a few more to the mix?
To that end, Monster has teamed up with music producer J.Y. Park, fashion brand Diesel, and Radio Shack for three new lines of headphones.
Pictured above are the Diamond Tears-Edge High Definition Music Headphones born from an alliance with J.Y. Park, founder of JYP Entertainment (JYPE). The new headphones by Monster get the same audio engineering that made its Beats line popular, but with a jewelry-like design to appeal to "younger consumers."
They'll be available the first quarter of 2012 for $279.95, with a new in-ear version scheduled to be available in the latter half of 2012.
Then for athletes, there are the new Monster iSport Livestrong Edition headphones. Available at Radio Shack come February for $179.95, the headphones feature a proprietary in-ear clip anchor system designed to securely fit your inner ear. (If you're really anti-Radio Shack for some reason, they'll be rolled out to other retailers later this year.)
The headphones also feature an in-line control system with a high-grade microphone and answer button for controlling media on your smartphone.
Oh, and of course a portion of the sales will be donated to the Lance Armstrong Foundation.
Lastly, the partnership with Diesel resulted in the Vektr. The $249.95 headphones have a silkscreen Mohican head on both ear cups, combined with touches of contrasting black, grey, and brushed aluminum, as well as different finishes (shiny, matte, and rubberized paint).
A $149.95 in-ear version will be available as well.
For more details on all of these, head over to the Monster site.