It's hard to know whether those who can't spell are stressed, oppressed by excess multitasking, or merely uneducated.
The people behind the highly nutritious Snickers bar decided to prove that it might be none of the above.
It is, they posited, merely hunger that drives you to ignorance.
So, as AdAge reports, Snickers got together with Google to see whether they could encourage better spelling of Google search terms, as misspelling was causing Google's servers to seize up and spew smoke and curses.
I made up that last part.
As part of the campaign, the Snickers-sponsored machines identified commonly misspelled search terms, and then the poor perpetrators of those misspellings were exposed to ads that promised a remedy in the form of gooey chocolate, peanuts, and who knows what other "naturally occurring" products that make up a Snickers bar.
Of course, all the ads contained misspellings too. It's called communing with your target market. Or, um, trying to be clever.
The ad agency claims that 500,000 people were reached in three days. Sadly, no research was done to verify that the identified misspellings were, indeed, typed by hungry people.
It is possible, therefore, that the mistakes were merely perpetrated by those who simply can't be bothered to learn to spell because an autocorrect or suggestive function will always be there to "bale" them out.